Welcome to a brand new series about the mesmerizing stars of online businesses who are captivating us with their show-stopping combination of style and branding.
SUPER STAR STYLE ICON NO. 1:
HER STYLISH BUSINESS:
Nagina uses the surprising power of spices to help women lose 10 pounds or more through her online program:
She invented her unique method when she lost 40 pounds while working as a management consultant with 12 + hour days, unpredictable travel and 2 kids at home.
HER UNIQUE STYLE QUIRK:
Nagina’s washboard stomach has become her trademark.
She discovered that her clients needed a clear visual image of what they wanted for themselves and having a tiny waistline was their biggest dream.
It was important for Nagina to show off her own sexy, skinny body in her website photos, but how could she do that while still looking professional?
HER STYLE SUPER POWER:
Nagina is a wizard when it comes to using the power of her natural beauty. Her glamorous photos show her wearing full supermodel make-up with professionally blow-dried hair but the style is decidedly elegant and professional. She sticks to neutral colors in her make-up so her own natural coloring shines through.
Many women are afraid of wearing too much make-up in photos.
Then they’re disappointed with the result because their faces end up looking too plain.
The bright lights in the studio and camera technology tend to melt away your make-up so you can safely pile it on.
Your photo will often appear as a tiny square on your client’s phone so your features need to be enhanced for them to recognize you.
A trick to avoid looking like a drag queen when wearing heavy make-up is to stick with neutral colors like Nagina.
WHY WE LOVE HER:
Nagina epitomizes the ideal modern woman who is both smart, sexy, beautiful, and a good friend. We’re often torn between obligations in our business and with our family, but Nagina shows us that it’s ok to take time for ourselves. She teaches us that self-care creates more energy so we can better take care of our family and clients.
…and just like Nagina, we want to look like a sexy superstar doing it.
LOOK LIKE HER:
I live in a small town far away from beautiful boutiques so I often shop at inexpensive stores like HM and Zara. I love the fact that these brands have interesting trendy styles, but I hate the fact that the quality is so cheap.
Here’s how to find expensive-looking pieces in any store:
Visit designer stores.
Familiarize yourself with what high-quality clothes and accessories look like. Check out fabrics, seams, and details like buttons and clasps so you know what to be on the lookout for. Take a peek inside bags and garments since that’s where you often find hidden glamorous details.
Forget the cheap jersey.
(The soft fabric in T-shirts and yoga pants).
80 % of what you find at the mall is made of thin cheap jersey. You see it everywhere and it’s easy to think that this must be the way to dress because otherwise: Why would they sell it?
The answer, of course, is that thin jersey is inexpensive to produce.
Better brands have T-shirts and other jersey pieces in a heavier weight. Look for thick sturdy fabric and your clothes will look more expensive.
(Thin jersey will also make your body look bigger since it clings to even tiny bulges.
Choose woven fabrics.
I have bought some pretty skirts and bomber jackets at HM that people assume are exclusive designer clothes.
This is because I have hand-picked the most expensive-looking items in the store. I usually only find a couple of pieces worth trying on since I want to buy clothes that look high end.
Woven fabrics are found in non-stretchy jeans, shirts, and dresses. They sometimes require ironing but are definitely worth it since they make you look successful and sophisticated.
Tailor your clothes.
The key to looking like a star is wearing clothes that fit your body perfectly.
When you invest in a high-quality piece it’s worth spending a bit more to have a tailor take in the side seams to create a small waist or sew the perfect hemline to make your legs look gorgeous.