Entreprenurial Style Icon: Meet Bushra

Entreprenurial Style Icon: Meet Bushra

Welcome to a brand new series about the mesmerizing stars of online business who are captivating us with their show stopping combination of style and branding.

 

SUPER STAR STYLE ICON NO. 2:

 

Bushra Azhar

 

HER STYLISH BUSINESS:

 

Bushra is the unquestionable Internet Queen of Persuasion.

She smashed into the online world with a sass, crackle and pop a couple of years ago, and the web has still not recovered from the shock.

The Persuasion Revolution is where she teaches tiny businesses to make big bucks, and her courses have helped thousands of entrepreneurs kill it online.

 

HER UNIQUE STYLE QUIRK

 

Bushra is a master marketer and knows exactly how to craft a compelling brand and image.

She highlights her mind-blowing words in her visuals and her photos focus on her quirky but pretty face.

This strategy is perfect for a business owner who has grown her brand through webinars.

I bet she was surprised though, when she realized her die-hard fans didn’t only want her copy writing tips but also demanded to know where she bought her make-up.

 

 

Discussing the latest lipsticks from Mac is a wonderful way for Bushra to interact with her fans and create that intimate behind the scenes atmosphere she’s famous for.

Living in Saudi, she can’t walk around flaunting the latest fashions but she sure knows how to leverage her classical beautiful face with Sephora’s finest.

HER SECRET STYLE FORMULA:

 

Classic Beauty + Pee in Your Pants Funny = The One and Only Bushra

Imagine you go to a conference to listen to someone named Mrs. Azhar that you’ve never heard about before. She looks like an elegant successful business woman and apparently she’s also a respectable mom with two kids.

The minute she opens her mouth you’re blown away by her hilarious banter and astonishing tips on persuasion. This is not what you expect. The contrast is startling and she immediately takes up a unique spot in your head and heart as the One and Only Bushra.

 

HER STYLE SUPER POWER:

 

Bushra wears beautiful tops and dresses in exquisite jewel tones, and even edgy black pieces, but her clothes never take centre stage.

The leading lady is her gorgeous face and her side kick is her long, thick shiny hair.

Bushra said something important in a webinar about Facebook ads:

Show your face as much as possible so people get used to seeing you. Then they accept you, like you, and get ready to buy from you. Bushra is a master at showing her pretty face but she doesn’t bore us with that same old sweet smile and forgettable inspirational quotes.

She wakes you from your web surfing stupor by pulling faces in front of a wacky background. Her kooky photos are much more enticing than the usual boring stuff that says: Look how pretty and successful I am.

 

She creates these cheeky photos for surprising Facebook Ads that actually make you stop scrolling. You just can’t stop yourself from clicking to find out more about this crazy pretty lady you keep seeing everywhere.

 

WHY WE LOVE HER:

 

Bushra is disruptive. She knocks us right out of our socks with her humour and strong opinions. She’s the one who says out loud what we’re all thinking and it’s so freeing and refreshing to hang around with her.

Her Facebook group 60 second persuasion is just like a much-needed girl’s night out for over worked moms in desperate need of French wine and Belgian chocolate.

She represents one of the dualities of being a modern woman:

Yes, I can curse like a sailor but I also have eyebrows like a Hollywood star.

 

Life and business doesn’t have to be boring. We can all bring our nutty personalities into our work and have blast in our business.

That’s why we left the 9 to 5 isn’t it?

 

LOOK LIKE HER:

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Bushra is the Queen of Webinars so let’s talk about her magic tricks.

 

Get some pretty lighting.

Light up your face by sitting in front of a window or placing lights right in front of you. They should ideally be at the same level as your face to wash away shadows and wrinkles. Play around with the placement of the lights to learn what works best.

 

Choose a background that suits your brand.

 

Bushra has a famous shower curtain in a wild design as a backdrop for her videos. It’s perfect for her funky brand but not so distractive that it takes the attention away from her face. She’s also been filming in a beautiful cream colored room that creates a luxurious atmosphere but is so neutral that Bushra and her message takes centre stage.

Should you use a crazy or a neutral background?

It depends on your brand and the message in the individual video, but I use this rule of thumb for myself:

Simple background if I want to highlight my style and clothes.

Bold and bright background if I want to evoke strong emotions and stop people scrolling and watch the video.

 

Easy make-up for webinars:

 

Make-up tends to disappear with lights and camera so you can wear much more than normal.

Foundation to even out your skin is a must for most of us.

Personally, I always wear powder on camera since the shine that makes you look young and fresh faced in everyday life just looks sweaty on camera.

 

Sparkly eyeshadow and even sun screen can look weird when hit by strong lights.

This is usually not a concern on a webinar but be aware of it for a photo shoot. (You don’t want to hire a photographer and end up with weird spots on your face because of light reflections.)

Bold beautiful lipstick ala Bushra is my favorite, but if you prefer a nude lip you can still add some neutral lip gloss or natural looking lipstick to add a bit of shine and polish.

 

Bushra always has gorgeous hair on her webinars and it truly is a trademark for her as it’s instantly recognizable.

Personally, I don’t have amazing hair but I do my best for webinars and videos.

I was frantically preparing for a webinar and making up new curse words trying to tame my frizzy curls when I suddenly realized: Nobody can see the back of my head, on video.

Yippie!

That sure made it easier. Another new trick I found is to do a quick fix with a curling iron instead of a complete wash and dry session.

 

Dress to Impress in Your Business – Video

Dress to Impress in Your Business – Video

The Killer Dress was hanging sadly in my closet for ages.

I had clearly wasted 300 bucks: The dress was too glamorous and way too sexy, so not me.

Why had I bought a dress designed for business stars like Marie Forleo when I was just a suburban mom?

A few days later that Killer Dress was living a superstar lifestyle:

Photoshoots, networking, and tearing up the dance floor.

How did I pick up the courage to wear it and give it the glamorous life it deserved?

Learn how to Dress for Success in easy baby steps in the video below. (Video is hosted by YouTube.)

Why Fashion Bloggers can’t be Trusted

Why Fashion Bloggers can’t be Trusted

I have a bone to pick with fashion bloggers who get paid in cash or free products for promoting brands.

Don’t think I don’t understand what it’s like for a fashion girl to get free clothes. I know exactly what it’s like and it’s impossible to say no. You see, I once designed for a fast fashion company and got more free clothes than I possibly could carry home every day. Sounds like heaven, right?

The problem was that these clothes weren’t really my style and I absolutely hated the low quality.

Still, I ended up wearing those clothes but it wasn’t quite ME.

A great example of how FREE is CHEAP.

I have to warn you against listening to fashion bloggers or even magazines because they’re not independent and objective. They’re in the silk pockets of the fashion companies who pay them.

Just look at the terrible advice some bloggers dish out:

“This year you MUST wear pleated midi skirts. I won’t tell you they only look good on size XS Insta-Babes like myself or that they paid me to promote it.”

I hope you don’t try to copy the skinny blogger look because you might just look and feel like an idiot:

Why do I look so fat?

There must be something wrong with me because that fashion blogger looked amazing in this skirt.

Maybe you’ll get lucky if you happen to have the same tiny body type as the blogger (and the same photographer boyfriend following you around.)

Maybe you’ll be able to avoid looking 10 lbs bigger in a garment that’s 100 % wrong for your body type.

I don’t know.

But one thing is certain:

Following fashion advice from a blogger, who’s getting paid by fashion companies instead of you, only leads to making THEM money and making YOU look bad.

I bet you’ve been tricked by the fashion industry before by following one of those trends that make your body look terrible, missing out on the incredible feeling of loving your body because your outfit was perfect for your body type.

You know what I mean:

–          The pants that create the dreaded muffin top above your waistband.

–          The top that makes you look like a barrel.

–          All those outfits that make you look weird and question your body.

And I swear.

95% of the outfits you find at the mall will make you look terrible in clothes even if you look beautiful naked.

It doesn’t have to be like this.

Let me introduce you to the magical world of dressing for your body type.

This is me: The 48-year-old fashion designer and working mom who’s now the Go-to Stylist for Women Entrepreneurs.

And that’s my favorite dress: It streamlines my body, hides my big legs, and boost my small chest – so I feel like a HOTTIE.

Finding clothes like this is exactly what I help my clients do. I teach them to dress for their body type so they can feel good about their bodies, ignore stupid trends, and save money since they only buy clothes that are 100% right for them.

I actually do the opposite of promoting the fashion industry as other bloggers do because I only accept payment from clients. This means I can be 100% honest and only have my clients’ interests at heart.

Shopping becomes fast and easy for them because they simply ignore 90% of the clothes in stores and zone in on a few pieces that are perfect for them and their bodies.

This means they look 10 lbs lighter, 10 years younger, and finally start loving their bodies – maybe even for the first time.

They feel hot as hell and get a huge confidence boost so they can get out there and promote their business.

 

Listen to Ash Ambirge from The Middle Finger Project:

“If you’ve ever wanted to feel like both (a) a celebrity and (b) the coolest human alive, I cannot recommend hiring Hilde enough!!! (Cue: ALL THE KAZOOS.)

As someone who looooooves fashion, and who thinks she has pretty decent personal style (with the exception of that furry jacket from 2006) I never thought about hiring a personal stylist UNTIL all the sudden I realized that I might have an eye for style, but no CLUE how to dress for my body type. (Especially considering that my body type is playing a not-so-funny game of musical chairs.)

Pair that with an upcoming photo shoot for my brand, and I was all sorts of anxious about looking my best in front of the camera—which they say also adds another 15 fun-loving pounds.

That’s where Hilde came in. She worked with me virtually, which was a huge, huge help, given that I was in Costa Rica at the time, to help me plan and arrange the perfect, body-slimming wardrobe that was sharp, dynamite AND on-brand.

The minute she came on board I felt this hugeeee relief lifted off of my shoulders—it was so nice not to have to worry about this, for once, and just show up!

Whether you’re doing something professionally or just personally, this is a huge game-changer, and I’m convinced every woman should have someone on their wardrobe team at least once in their life.

This is one treat that isn’t so much a treat, but a necessity. I’d hire Hilde every day of my life if I could. It’s just a bonus that she’s so awesome and sweet on top of it all!

Let’s be real for a second. I’m not God’s gift to women (that’s Lewis Howes.)

But, I do have an unfair advantage when it comes to making your body look hot as hell.

You see. I have 5 years of fashion school and 20 years of fashion design behind my studded beltI know everything about making clothes fit like a glove, hiding body parts you want to hide, and flaunting those you love.

I’m also a mother who knows what it’s like to wear maternity jeans for MONTHS after having a baby.

Yes, I’ve been overweight, but I was so good at dressing for my body type that everyone thought I was a size M when honestly I was XL. So, while grown women who copy young skinny bloggers don’t always look that hot, they can look and feel absolutely stunning if they learn to dress for their particular body type.

 

Here’s Amanda Smith who didn’t recognize herself after she became a mom:

“Hilde is magical. Get Style Confidence. The word confidence.

You don’t realize it when you just start down this process but it hits you in a certain moment – and realizing at that moment that I do have the confidence to wear things like the dress I have on today.  

I was not by any stretch of the imagination comfortable in this outfit, probably 2-3 years ago, but then I worked with Hilde and she brought back that confidence. And a lot of it for me had to do with my body type, and having a baby, and not being comfortable in my own skin.

And Hilde, beyond words:

Thank you for bringing that back in my life and making me feel confident in the clothes I can wear now and making me feel beautiful again.”

OMG! This testimonial from Amanda is why I get up in the morning!

Helping women fall in LOVE with their bodies – without counting a single calorie is my MISSION and now you can fall head over heels too:

I’ve created a quick starter guide for dressing for your body type that show’s you the first easy baby steps that will get you results today.

Let me introduce:

So now you can bring out that HOTTIE who’s hiding inside you and look slim and confident using fashion tricks alone.

You’ll finally look and feel beautiful – just like those successful online stars who seem to have it all: BOTH the looks and the business.

Sign up below and I’ll send you my 3 FREE emails and PDF-guide with the exact ways to:

– Camouflage the tummy so no-one knows it’s even there.

– Lift the booty so you look like a gym bunny.

It includes:

1. A friendly warning about the tops you find in every single store that make you look like barrel

– and what to wear instead.

2. A friendly warning about the popular pants that add pounds BOTH to your waist and your butt

–  and what to wear instead.

3. A friendly tip on how to make your butt and tummy look HOT

– by changing the way you dress a completely different body part.

 

BUT BE AWARE:

Don’t look behind you to see who that tall handsome stranger is checking out.

He’s looking at YOU 🙂

 

Sign up below so you can go from frumpy mom to hot business babe:

Entrepreneurial Style Icons: Meet Nagina

Entrepreneurial Style Icons: Meet Nagina

Welcome to a brand new series about the mesmerizing stars of online businesses who are captivating us with their show-stopping combination of style and branding.

SUPER STAR STYLE ICON NO. 1:

Nagina Abdullah

 

HER STYLISH BUSINESS:

Nagina uses the surprising power of spices to help women lose 10 pounds or more through her online program:

Spice Yourself Skinny.

She invented her unique method when she lost 40 pounds while working as a management consultant with 12 + hour days, unpredictable travel and 2 kids at home.

HER UNIQUE STYLE QUIRK:

Nagina’s washboard stomach has become her trademark.

She discovered that her clients needed a clear visual image of what they wanted for themselves and having a tiny waistline was their biggest dream.

It was important for Nagina to show off her own sexy, skinny body in her website photos, but how could she do that while still looking professional?

HER STYLE SUPER POWER:

Nagina is a wizard when it comes to using the power of her natural beauty. Her glamorous photos show her wearing full supermodel make-up with professionally blow-dried hair but the style is decidedly elegant and professional. She sticks to neutral colors in her make-up so her own natural coloring shines through.

 

Many women are afraid of wearing too much make-up in photos.

Then they’re disappointed with the result because their faces end up looking too plain.

The bright lights in the studio and camera technology tend to melt away your make-up so you can safely pile it on.

Your photo will often appear as a tiny square on your client’s phone so your features need to be enhanced for them to recognize you.

A trick to avoid looking like a drag queen when wearing heavy make-up is to stick with neutral colors like Nagina.

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WHY WE LOVE HER:

Nagina epitomizes the ideal modern woman who is both smart, sexy, beautiful, and a good friend. We’re often torn between obligations in our business and with our family, but Nagina shows us that it’s ok to take time for ourselves. She teaches us that self-care creates more energy so we can better take care of our family and clients.

…and just like Nagina, we want to look like a sexy superstar doing it.

 

LOOK LIKE HER:

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I live in a small town far away from beautiful boutiques so I often shop at inexpensive stores like HM and Zara. I love the fact that these brands have interesting trendy styles, but I hate the fact that the quality is so cheap.

Here’s how to find expensive-looking pieces in any store:

Visit designer stores.

Familiarize yourself with what high-quality clothes and accessories look like. Check out fabrics, seams, and details like buttons and clasps so you know what to be on the lookout for. Take a peek inside bags and garments since that’s where you often find hidden glamorous details.

Forget the cheap jersey.

(The soft fabric in T-shirts and yoga pants).

80 % of what you find at the mall is made of thin cheap jersey. You see it everywhere and it’s easy to think that this must be the way to dress because otherwise: Why would they sell it?
The answer, of course, is that thin jersey is inexpensive to produce.

Better brands have T-shirts and other jersey pieces in a heavier weight. Look for thick sturdy fabric and your clothes will look more expensive.

(Thin jersey will also make your body look bigger since it clings to even tiny bulges.

Choose woven fabrics.

I have bought some pretty skirts and bomber jackets at HM that people assume are exclusive designer clothes.

This is because I have hand-picked the most expensive-looking items in the store. I usually only find a couple of pieces worth trying on since I want to buy clothes that look high end.

Woven fabrics are found in non-stretchy jeans, shirts, and dresses. They sometimes require ironing but are definitely worth it since they make you look successful and sophisticated.

Tailor your clothes.

­­­­The key to looking like a star is wearing clothes that fit your body perfectly.

When you invest in a high-quality piece it’s worth spending a bit more to have a tailor take in the side seams to create a small waist or sew the perfect hemline to make your legs look gorgeous.

Pretty and Professional in the Heat

Pretty and Professional in the Heat

The first day of summer is absolutely magical!

Basking in the sun you feel the tension in your shoulders melt like ice-cream with strawberries, and all those cold, dark winter months evaporate from memory like cool morning dew from fresh green grass. Mmm. Life sure is wonderful!

Until…. you look down and realize that those sandals that served you so well during last year’s summer vacation just won’t cut it at today’s business lunch with your classy new client.

Your go-to work outfits would turn you into a sweaty mess in a matter of minutes and your summer wardrobe is just too beachy for a professional expert.

What on earth can you wear to meetings and conferences on sweltering days that were made for bikinis and sparkling drinks?

PALAZZO PANTS

These super comfy wide-legged trousers are perfect for summer.

They should be roomy and airy and made from a natural fiber such as linen, silk, or cotton so that moisture is transported away from your skin. Make sure there isn’t too much fabric around the waist and hips because that might add bulk.

Luxurious or City Chic styling will keep you from looking too Bohemian for business: Elegant sandals (high or low) and a beautiful pedicure makes a huge difference.

Shorts and pants can be so much more comfortable than wearing a skirt since you avoid having your legs rub against each other.

 

 

 

SLEEVELESS JACKETS

When you want to be exquisitely elegant and formal you should try a sleeveless jacket. If you prefer to cover your arms it can easily be styled with a long or short-sleeved top.

Platform sandals are perfect if you want a little extra height but still feel comfortable. The best kinds have airy rubber soles that give you a happy little bounce every little step you take.

My latest trick is to wear my workout tops outside the gym. I get basic shapes without big logos and style them with skirts and jewelry. They are perfect in the heat because they’re made of moisture transporting fabric that’s specially constructed to keep you cool when you’re sweating.

 

 

AIRY DRESSES & FLOWING SKIRTS AND TOPS

There’s nothing better than a cooling breeze on your skin so bring out some airy, flowy garments.

This look is perfect for a Beach Babe but might be a tad too bohemian for a business meeting.

You can easily wear your flowy skirt with a straight or basic top to create a balanced look.

A wide top can be worn with straight trousers or Capri pants.

Another trick is to add some professional-looking accessories and do your hair in a smooth style rather than a romantic one.

CULOTTES

These short, wide trouser-skirts have been trendy for a while and they are the perfect option for a formal chic look in the heat.

The short and wide shape of culottes can make your legs look shorter so I absolutely recommend high heels or wedges to create balanced proportions

Networking Outfits that will Start a Conversation – Video

Networking Outfits that will Start a Conversation – Video

You think you’ve got it made.

You’ve left behind the sweaty stockings and back killing high heels of the corporate world for a relaxing entrepreneurial life in comfy yoga pants.

Then your cozy cocoon is shattered when you receive a scary email:

You’re invited to a networking event.

Eeeek. I have nothing to wear.
This time you’re not going to blend into the background by being one of the 100 women in a little black dress.

You’ll walk into that room and OWN it by looking so amazing that people can’t help wanting to talk to you.

Watch the VIDEO to find out how. (Video is hosted by YouTube.)

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