Welcome to a brand new series about the mesmerizing stars of online business who are captivating us with their show stopping combination of style and branding.
SUPER STAR STYLE ICON NO. 2:
HER STYLISH BUSINESS:
Bushra is the unquestionable Internet Queen of Persuasion.
She smashed into the online world with a sass, crackle and pop a couple of years ago, and the web has still not recovered from the shock.
The Persuasion Revolution is where she teaches tiny businesses to make big bucks, and her courses have helped thousands of entrepreneurs kill it online.
HER UNIQUE STYLE QUIRK
Bushra is a master marketer and knows exactly how to craft a compelling brand and image.
She highlights her mind-blowing words in her visuals and her photos focus on her quirky but pretty face.
This strategy is perfect for a business owner who has grown her brand through webinars.
I bet she was surprised though, when she realized her die-hard fans didn’t only want her copy writing tips but also demanded to know where she bought her make-up.
Discussing the latest lipsticks from Mac is a wonderful way for Bushra to interact with her fans and create that intimate behind the scenes atmosphere she’s famous for.
Living in Saudi, she can’t walk around flaunting the latest fashions but she sure knows how to leverage her classical beautiful face with Sephora’s finest.
HER SECRET STYLE FORMULA:
Classic Beauty + Pee in Your Pants Funny = The One and Only Bushra
Imagine you go to a conference to listen to someone named Mrs. Azhar that you’ve never heard about before. She looks like an elegant successful business woman and apparently she’s also a respectable mom with two kids.
The minute she opens her mouth you’re blown away by her hilarious banter and astonishing tips on persuasion. This is not what you expect. The contrast is startling and she immediately takes up a unique spot in your head and heart as the One and Only Bushra.
HER STYLE SUPER POWER:
Bushra wears beautiful tops and dresses in exquisite jewel tones, and even edgy black pieces, but her clothes never take centre stage.
The leading lady is her gorgeous face and her side kick is her long, thick shiny hair.
Bushra said something important in a webinar about Facebook ads:
Show your face as much as possible so people get used to seeing you. Then they accept you, like you, and get ready to buy from you. Bushra is a master at showing her pretty face but she doesn’t bore us with that same old sweet smile and forgettable inspirational quotes.
She wakes you from your web surfing stupor by pulling faces in front of a wacky background. Her kooky photos are much more enticing than the usual boring stuff that says: Look how pretty and successful I am.
She creates these cheeky photos for surprising Facebook Ads that actually make you stop scrolling. You just can’t stop yourself from clicking to find out more about this crazy pretty lady you keep seeing everywhere.
WHY WE LOVE HER:
Bushra is disruptive. She knocks us right out of our socks with her humour and strong opinions. She’s the one who says out loud what we’re all thinking and it’s so freeing and refreshing to hang around with her.
Her Facebook group 60 second persuasion is just like a much-needed girl’s night out for over worked moms in desperate need of French wine and Belgian chocolate.
She represents one of the dualities of being a modern woman:
Yes, I can curse like a sailor but I also have eyebrows like a Hollywood star.
Life and business doesn’t have to be boring. We can all bring our nutty personalities into our work and have blast in our business.
That’s why we left the 9 to 5 isn’t it?
LOOK LIKE HER:
Bushra is the Queen of Webinars so let’s talk about her magic tricks.
Get some pretty lighting.
Light up your face by sitting in front of a window or placing lights right in front of you. They should ideally be at the same level as your face to wash away shadows and wrinkles. Play around with the placement of the lights to learn what works best.
Choose a background that suits your brand.
Bushra has a famous shower curtain in a wild design as a backdrop for her videos. It’s perfect for her funky brand but not so distractive that it takes the attention away from her face. She’s also been filming in a beautiful cream colored room that creates a luxurious atmosphere but is so neutral that Bushra and her message takes centre stage.
Should you use a crazy or a neutral background?
It depends on your brand and the message in the individual video, but I use this rule of thumb for myself:
Simple background if I want to highlight my style and clothes.
Bold and bright background if I want to evoke strong emotions and stop people scrolling and watch the video.
Easy make-up for webinars:
Make-up tends to disappear with lights and camera so you can wear much more than normal.
Foundation to even out your skin is a must for most of us.
Personally, I always wear powder on camera since the shine that makes you look young and fresh faced in everyday life just looks sweaty on camera.
Sparkly eyeshadow and even sun screen can look weird when hit by strong lights.
This is usually not a concern on a webinar but be aware of it for a photo shoot. (You don’t want to hire a photographer and end up with weird spots on your face because of light reflections.)
Bold beautiful lipstick ala Bushra is my favorite, but if you prefer a nude lip you can still add some neutral lip gloss or natural looking lipstick to add a bit of shine and polish.
Bushra always has gorgeous hair on her webinars and it truly is a trademark for her as it’s instantly recognizable.
Personally, I don’t have amazing hair but I do my best for webinars and videos.
I was frantically preparing for a webinar and making up new curse words trying to tame my frizzy curls when I suddenly realized: Nobody can see the back of my head, on video.
That sure made it easier. Another new trick I found is to do a quick fix with a curling iron instead of a complete wash and dry session.