Entreprenurial Style Icon: Meet Bushra

Entreprenurial Style Icon: Meet Bushra

Welcome to a brand new series about the mesmerizing stars of online business who are captivating us with their show stopping combination of style and branding.

 

SUPER STAR STYLE ICON NO. 2:

 

Bushra Azhar

 

HER STYLISH BUSINESS:

 

Bushra is the unquestionable Internet Queen of Persuasion.

She smashed into the online world with a sass, crackle and pop a couple of years ago, and the web has still not recovered from the shock.

The Persuasion Revolution is where she teaches tiny businesses to make big bucks, and her courses have helped thousands of entrepreneurs kill it online.

 

HER UNIQUE STYLE QUIRK

 

Bushra is a master marketer and knows exactly how to craft a compelling brand and image.

She highlights her mind-blowing words in her visuals and her photos focus on her quirky but pretty face.

This strategy is perfect for a business owner who has grown her brand through webinars.

I bet she was surprised though, when she realized her die-hard fans didn’t only want her copy writing tips but also demanded to know where she bought her make-up.

 

 

Discussing the latest lipsticks from Mac is a wonderful way for Bushra to interact with her fans and create that intimate behind the scenes atmosphere she’s famous for.

Living in Saudi, she can’t walk around flaunting the latest fashions but she sure knows how to leverage her classical beautiful face with Sephora’s finest.

HER SECRET STYLE FORMULA:

 

Classic Beauty + Pee in Your Pants Funny = The One and Only Bushra

Imagine you go to a conference to listen to someone named Mrs. Azhar that you’ve never heard about before. She looks like an elegant successful business woman and apparently she’s also a respectable mom with two kids.

The minute she opens her mouth you’re blown away by her hilarious banter and astonishing tips on persuasion. This is not what you expect. The contrast is startling and she immediately takes up a unique spot in your head and heart as the One and Only Bushra.

 

HER STYLE SUPER POWER:

 

Bushra wears beautiful tops and dresses in exquisite jewel tones, and even edgy black pieces, but her clothes never take centre stage.

The leading lady is her gorgeous face and her side kick is her long, thick shiny hair.

Bushra said something important in a webinar about Facebook ads:

Show your face as much as possible so people get used to seeing you. Then they accept you, like you, and get ready to buy from you. Bushra is a master at showing her pretty face but she doesn’t bore us with that same old sweet smile and forgettable inspirational quotes.

She wakes you from your web surfing stupor by pulling faces in front of a wacky background. Her kooky photos are much more enticing than the usual boring stuff that says: Look how pretty and successful I am.

 

She creates these cheeky photos for surprising Facebook Ads that actually make you stop scrolling. You just can’t stop yourself from clicking to find out more about this crazy pretty lady you keep seeing everywhere.

 

WHY WE LOVE HER:

 

Bushra is disruptive. She knocks us right out of our socks with her humour and strong opinions. She’s the one who says out loud what we’re all thinking and it’s so freeing and refreshing to hang around with her.

Her Facebook group 60 second persuasion is just like a much-needed girl’s night out for over worked moms in desperate need of French wine and Belgian chocolate.

She represents one of the dualities of being a modern woman:

Yes, I can curse like a sailor but I also have eyebrows like a Hollywood star.

 

Life and business doesn’t have to be boring. We can all bring our nutty personalities into our work and have blast in our business.

That’s why we left the 9 to 5 isn’t it?

 

LOOK LIKE HER:

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Bushra is the Queen of Webinars so let’s talk about her magic tricks.

 

Get some pretty lighting.

Light up your face by sitting in front of a window or placing lights right in front of you. They should ideally be at the same level as your face to wash away shadows and wrinkles. Play around with the placement of the lights to learn what works best.

 

Choose a background that suits your brand.

 

Bushra has a famous shower curtain in a wild design as a backdrop for her videos. It’s perfect for her funky brand but not so distractive that it takes the attention away from her face. She’s also been filming in a beautiful cream colored room that creates a luxurious atmosphere but is so neutral that Bushra and her message takes centre stage.

Should you use a crazy or a neutral background?

It depends on your brand and the message in the individual video, but I use this rule of thumb for myself:

Simple background if I want to highlight my style and clothes.

Bold and bright background if I want to evoke strong emotions and stop people scrolling and watch the video.

 

Easy make-up for webinars:

 

Make-up tends to disappear with lights and camera so you can wear much more than normal.

Foundation to even out your skin is a must for most of us.

Personally, I always wear powder on camera since the shine that makes you look young and fresh faced in everyday life just looks sweaty on camera.

 

Sparkly eyeshadow and even sun screen can look weird when hit by strong lights.

This is usually not a concern on a webinar but be aware of it for a photo shoot. (You don’t want to hire a photographer and end up with weird spots on your face because of light reflections.)

Bold beautiful lipstick ala Bushra is my favorite, but if you prefer a nude lip you can still add some neutral lip gloss or natural looking lipstick to add a bit of shine and polish.

 

Bushra always has gorgeous hair on her webinars and it truly is a trademark for her as it’s instantly recognizable.

Personally, I don’t have amazing hair but I do my best for webinars and videos.

I was frantically preparing for a webinar and making up new curse words trying to tame my frizzy curls when I suddenly realized: Nobody can see the back of my head, on video.

Yippie!

That sure made it easier. Another new trick I found is to do a quick fix with a curling iron instead of a complete wash and dry session.

 

Dress to Impress in Your Business – Video

Dress to Impress in Your Business – Video

The Killer Dress was hanging sadly in my closet for ages.

I had clearly wasted 300 bucks: The dress was too glamorous and way too sexy. So not me.

Why had a bought a dress designed for business stars like Marie Forleo when I was just a suburban mom?

A few days later that Killer Dress was living a super star lifestyle:

Photo shoots, networking, and tearing up the dance floor.

How did I pick up the courage to wear it and give it the glamorous life it deserved?

Learn how to Dress for Success in easy baby steps in the video below. (Video is hosted by YouTube.)

What to Wear on Video

What to Wear on Video

Like. Like. Like.

I was playing with my phone doing some extremely “important” networking on Facebook while clinging to my drug of choice: a soothing grandmother of Cappuccino at The Procrastination Café.

It was Friday. My one day off work. My free day to shoot videos to grow my business, and here I was wasting time. Maybe I should create a pretty infographic about taking action. Just to get into the right mindset.

Filming those perfect fashion videos had turned out to be a lot of work.

I had to set up lights and camera in my tiny living room, scare my family away, and then work like a maniac to finish before they got back. It took me hours to cover up my wrinkles and tame that naughty little poodle on top of my head that poses as hair.

And don’t get me started on technology. We all believe in positive psychology right? Deep breaths everyone. I’ll admit I still don’t understand my camera. What the hell is ISO? Or IOS for that matter.

God, I need another coffee! Triple espresso.

I’ll just quickly pop into a couple of stores before I go home to work. I’m a stylist after all. It’s simply my duty to queen and country to get some retail therapy even if I live in a Fashion Wasteland.

Then I saw it in a window.

Was it a mirage?

Was I so high on caffeine and business guilt that my mind was playing tricks on me?

THE DRESS.

You know what I mean ladies. It’s just like being struck by lightning when you lay your eyes on Mr. Right.

THE DRESS is the magic wand that transforms your body and mind and turns you into Michelle Obama. (Maybe it can even transform your husband. Mmm. Have to try that.)

This gorgeous number was begging to be recorded on video. Leaving it hanging there would be a crime worse than abandoning an adorable puppy that fell in love with you at the shelter. You can’t do that. Just look at it!

Energized by the vibrant color of the dress (and the fact that it made me look much better than I do naked,) I was fired up and ready for action. All the way home I was fantasizing about how wonderful the dress would look on camera and how amazing the video would turn out.

The amazing energy of THAT PERFECT DRESS is something we all can use!

So get some gorgeous clothes that are begging to be shown off and get out there to promote your business. Looking and feeling like a million bucks will inspire you to get your photos done, make a video, or go to a networking event.

Let’s go shopping!

FIGURE FLATTERING DRESSES FOR THE CAMERA

I love the way slim fitting dresses make every woman look like a bombshell no matter what size or body shape. The trick is to avoid very tight and clingy dresses that show every little bump. Instead go for a slim dress that gently follows the contours of your body without being too tight. This gives you a sleek, gorgeous silhouette and you’ll be delighted at how beautiful you look.

This is crucial when you’re on camera and have no idea where your body is going to get cut off. A wide dress looks amazing when your legs are visible, but can make you look bulky if the camera cuts you off at the waist.

Let’s look at the photo below:
The first slim fitting dress gives you a gorgeous silhouette no matter where the camera cuts you off. It doesn’t have to be skin tight, but should gently follow the contours of your body.

Broadening the shoulders with small cap sleeves makes chest, tummy, and hips look smaller

The second straight dress completely hides your beautiful figure.

The dress works when you see the entire body and the legs are showing, but when the camera cuts you off at chest,waist, or hips it makes your body look shapeless.

 

WOW WITH COLOR

Color is your secret weapon. It communicates your brand and personality in a split second so use it for all it’s worth.

Brights and jewel tones look fantastic on video. They make you stand out from the background and your skin will glow. Loud reds and oranges can be overly intense on camera, but I’m happy to use them in the videos I record myself. Deep red is a safer choice.
Rich pastels are also worth a try if they work with your skin tone.
Trendy nude shades are perfect on models in glossy magazines, but don’t always translate to real life. There’s a big chance that you will look washed out if you wear them on video.

Wearing white can confuse the camera and will also wash you out if you have pale skin, and your favorite little black dress can look invisible on camera so your head appears to be floating.
If you’re in front of a blue or green screen then avoid these colors or your dress will become part of the background.

 

CAN I WEAR A PRINTED DRESS?

I’m sure you’ve heard of the dreaded Moiré effect.
For technical reasons (way beyond my comprehension) the camera gets confused by small stripes and checks. These patterns are banned in TV studios because they look weird and fuzzy on camera.
I would avoid any type of small ditsy patters (sorry polka dots) just to be on the safe side.

Large bold prints can look amazing and style icon Marie Forleo wears them all the time to great success.

 

Why Fashion Bloggers can’t be Trusted

Why Fashion Bloggers can’t be Trusted

I have a bone to pick with fashion bloggers who get paid in cash or free products for promoting brands.

Don’t think I don’t understand what it’s like for a fashion girl to get free clothes. I know exactly what it’s like and it’s impossible to say no. You see, I once designed for a fast fashion company and got more free clothes than I possibly could carry home every day. Sounds like heaven, right?

The problem was that these clothes weren’t really my style and I absolutely hated the low quality.

Still I ended up wearing those clothes but it wasn’t quite ME.

A great example of how FREE is CHEAP.

I have to warn you against listening to fashion bloggers or even magazines because they’re not independent and objective. They’re in the silk pockets of the fashion companies who pay them.

Just look at the terrible advice some bloggers dish out:

“This year you MUST wear pleated midi skirts. I won’t tell you they only look good on size XS Insta-Babes like myself or that they paid me to promote it.”

I hope you don’t try to copy the skinny blogger look because you might just look and feel like an idiot:

Why do I look so fat?

There must be something wrong with me because that fashion blogger looked amazing in this skirt.

Maybe you’ll get lucky if you happen to have the same tiny body type as the blogger (and the same photographer boyfriend following you around.)

Maybe you’ll be able to avoid looking 10 lbs bigger in a garment that’s 100 % wrong for your body type.

I don’t know.

But one thing is certain:

Following fashion advice from a blogger who’s getting paid by fashion companies instead of you only leads to making THEM money and making YOU look bad.

I bet you’ve been tricked by the fashion industry before by following one of those trends that make your body look terrible, missing out on the incredible feeling of loving your body because your outfit was perfect for your body type.

You know what I mean:

 

–          The pants that create the dreaded muffin top above your waistband.

–          The top that makes you look like a barrel.

–          All those outfits that make you look weird and question your body.

 

And I swear.

95 % of the outfits you find at the mall will make you look terrible in clothes even if you look beautiful naked.

It doesn’t have to be like this.

 

Let me introduce you to the magical world of dressing for your body type.

This is me: The 48 year old fashion designer and working mom who’s now the Go-to Stylist for Women Entrepreneurs.

And that’s my favorite dress: It streamlines my body, hides my big legs, and boost my small chest – so I feel like a HOTTIE.

Finding clothes like this is exactly what I help my clients do. I teach them to dress for their body type so they can feel good about their bodies, ignore stupid trends, and save money since they only buy clothes that are 100 % right for them.

I actually do the opposite of promoting the fashion industry like other bloggers do because I only accept payment from clients. This means I can be 100 % honest and only have my clients’ interests at heart.

Shopping becomes fast and easy for them, because they simply ignore 90 % of the clothes in stores and zone in on a few pieces that are perfect for them and their bodies.

This means they look 10 lbs lighter, 10 years younger, and finally start loving their bodies – maybe even for the first time.

They feel hot as hell and get a huge confidence boost so they can get out there and promote their business.

 

Listen to Ash Ambirge from the Middle Finger Project:

“If you’ve ever wanted to feel like both (a) a celebrity and (b) the coolest human alive, I cannot recommend hiring Hilde enough!!! (Cue: ALL THE KAZOOS.)

As someone who looooooves fashion, and who thinks she has pretty decent personal style (with the exception of that furry jacket from 2006) I never thought about hiring a personal stylist UNTIL all the sudden I realized that I might have an eye for style, but no CLUE how to dress for my body type. (Especially considering that my body type is playing a not-so-funny game of musical chairs.)

Pair that with an upcoming photo shoot for my brand, and I was all sorts of anxious about looking my best in front of the camera—which they say also adds another 15 fun-loving pounds.

That’s where Hilde came in. She worked with me virtually, which was a huge, huge help, given that I was in Costa Rica at the time, to help me plan and arrange the perfect, body-slimming wardrobe that was sharp, dynamite AND on-brand.

The minute she came on board I felt this hugeeee relief lifted off of my shoulders—it was so nice not to have to worry about this, for once, and just show up!

Whether you’re doing something professionally or just personally, this is a huge game changer, and I’m convinced every woman should have someone on their wardrobe team at least once in their life.

This is one treat that isn’t so much a treat, but a necessity. I’d hire Hilde every day of my life, if I could. It’s just a bonus that she’s so awesome and sweet on top of it all!

Let’s be real for a second. I’m not God’s gift to women (that’s Lewis Howes.)

But, I do have an unfair advantage when it comes to making your body look hot as hell.

You see. I have 5 years of fashion school and 20 years of fashion design behind my studded beltI know everything about making clothes fit like a glove, hiding body parts you want to hide, and flaunting those you love.

I’m also a mother who knows what it’s like to wear maternity jeans for MONTHS after having a baby.

Yes, I’ve been overweight, but I was so good at dressing for my body type that everyone thought I was a size M when honestly I was XL. So, while grown women who copy young skinny bloggers don’t always look that hot, they can look and feel absolutely stunning if they learn to dress for their particular body type.

 

Here’s Amanda Smith who didn’t recognize herself after she became a mom:

“Hilde is magical. Get Style Confidence. The word confidence.

You don’t realize it when you just start down this process but it hits you in a certain moment – and realizing in that moment that I do have the confidence to wear things like the dress I have on today.  

I was not by any stretch of the imagination comfortable in this outfit, probably 2-3 years ago, but then I worked with Hilde and she brought back that confidence. And a lot of it for me had to do with my body type, and having a baby, and not being comfortable in my own skin.

And Hilde, beyond words:

Thank you for bringing that back in my life and making me feel confident in the clothes I can wear now and making me feel beautiful again.”

 

OMG! This testimonial from Amanda is why I get up in the morning!

Helping women fall in LOVE with their bodies – without counting a single calorie is my MISSION and now you can fall head over heels too:

I’ve created a quick starter guide for dressing for your body type that show’s you the first easy baby steps that will get you  results today.

Let me introduce:

So now you can bring out that HOTTIE who’s hiding inside you and look slim and confident using fashion tricks alone.

You’ll finally look and feel beautiful – just like those successful online stars who seem to have it all: BOTH the looks and the business.

Sign up below and I’ll send you my 3 FREE emails and PDF-guide with the exact ways to:

– Camouflage the tummy so no-one knows it’s even there.

– Lift the booty so you look like a gym bunny.

 

It includes:

1. A friendly warning about the tops you find in every single store that make you look like barrel

– and what to wear instead.

2. A friendly warning about the popular pants that add pounds BOTH to your waist and your butt

–  and what to wear instead.

3. A friendly tip on how to make your butt and tummy look HOT

– by changing the way you dress a completely different body part.

 

BUT BE AWARE:

Don’t look behind you to see who that tall handsome stranger is checking out.

He’s looking at YOU 🙂

Sign up below so you can go from frumpy mom to hot business babe:

Guide to Winter Boots and How to Style Them

Guide to Winter Boots and How to Style Them

Monday 06.34:

Bam!

One second I’m sashaying to the car like a super model on the catwalk and the next I’m whimpering on the ground.
Ice already!

It was just summer.

 

Tuesday 07.55:

Eeek!

The beautiful angelic but oh so cold snow has made it’s way inside my cute ankle boots. At least I’ll look amazing on stage for my speech even if my socks are wet and cold.

I hope I don’t get the flu.

 

Wednesday 08.23:

Slush!

I’m NOT wading through this disgusting mess and ruining my new tall boots.

They are perfect for snow and ice, but not made for a foot of slush.

Darling husband comes to the rescue.

Lifts me up as if I’m light as Kate Moss and stomps down the driveway like a handsome NYPD firefighter who’s just rescued a gorgeous and mysterious lady.

This is SO romantic.

We make it all the way to the car and then SPLASH we’re neck deep in slush.

The watery ice slides down my back and I desperately try to keep it out of my hair.

Who leaves a skateboard in the driveway so it’s hidden underneath the snow?

I’m calling in sick!

 

Thursday 9.55:

Warm bed, cozy coffee, Wifi.

“Yes, I would love to speak at your event, but I’m not getting out of bed until April.”

 

Friday 10.32:

No need for NYPD because the Fashion Rescue Team is here!

The Guide to Winter Boots and How to Style Them has been released and I can be warm, dry, comfy, and chic all winter long.

It’s a miracle but it’s actually true.

Read on and find out how to survive slush, ice, and snow while looking stylish and beautiful.

Walking the streets in winter can make you think there’s a penalty for wearing something other than black.

Don’t forget there are other options, also when it comes to winter boots. You might have to look around a bit more though. I ordered my beige boots online in 2 different sizes and returned the pair that didn’t fit. Easy!

These boots are all light colored, but not so delicate that they’ll get dirty that easily. Give them a light spraying with a water repellent since this will keep them nice and clean longer.

I love wedges since they give me a sexy height while still being super comfortable.

Check out these cool winter versions. I think I NEED a pair of Lea’s from Sorel.

Light neutral colors look amazing against the beautiful white snow. The light bounces of the light colors and brights up your day when it’s cold and dark outside.

This is a great look for anyone who loves a minimalist style:

A head to toe outfit in more or less the same color looks modern, stylish and intentional. If you keep your colors neutral it’s easy to experiment with textures and fabric.

Check out the rock’n roll feather coat looking classy in dusty pink.

High heels and fancy styles can also work on snow. Sturdy rubber soles worthy of a lumberjack keeps you from sliding on ice, and the heels can be awesome for digging into the ice for a great grip.

Some of these boots are warm and comfy with a fake fur lining, and some are better suited for temperatures above freezing.

They look great with skinnies, wide pants, boot cuts, and skirts. Very versatile style.

Sturdy, heeled boots can be dressed up or down.

This is a typical smart casual outfit with basic pieces in striking colors. Notice how the accessories make the simple garments look classy but also interesting.

Wintery accessories worthy of a Russian princess such as the fake fur hat and the chic gloves create a sophisticated look. (So much better than your husband’s old hat and your kids scarf.)

Sticking to 3 colors in an outfit is a simple principle that always works. Notice how the cream color makes the outfit more luxurious than if it was only black and pink.

Winter boots can often look too bulky and don’t always work with a professional looking outfit, so I have found some minimalist and sleek styles.

The tall boots look amazing with skinnies and skirts, while you can also wear wide pants with the ankle boots. Play around with wool socks and insulation inlays if your boots aren’t warm enough.

This outfit is super warm and comfy without sacrificing color and style.

Black boots, bag, and down jacket might be something you already have in your wardrobe but you can spruce them up and make them stylish and exciting.

Personally I’m always on the lookout for sweaters, skirts, dresses, and tights in wool. Unfortunately there are a lot of acrylic blends out there. I prefer at least 60 % wool or you won’t stay warm.

Adding accessories in happy colors is an easy way to take your outfit to another level and brighten up everyone’s day.

If your city is cold but without a lot of snow and ice then you can go for a thinner heel.

60’s and 70’s styles are also lovely. Perfect for all kinds of skirts and pants.

If you have trouble fitting into tall boots you can check out Zappos.com. They have an option where you can search for boots by calf circumference. Very handy!

Curvy women look SO incredibly beautiful in a 50’s look.

This is a terrific style because it’s super feminine but also polished and professional.

The fact that it’s classic makes it well worth buying high quality clothes since unlike trendy items you can keep them for years.

Vintage shopping is also a great option.

Biker boots are cool and comfy and is perfect for the androgynous trend we have going on at the moment.

They are a great way for any jean lovers to upgrade their look, and the sturdy flat heels make it a joy to be moving around.

The buckles can be a bit of a handful when you’re in a rush to get out of the house, so look for boots that can be opened with a zipper. Lots of buckled styles have this option.

Jeans and boots can often look a bit unintentional but keeping to a narrow color scheme and making sure accessories look neat and intentional makes a huge difference.

This look is also very stylish with practical and comfy down jackets, moto jackets, parkas, and shearling.

Desert boots and Doc Martens are another breed of practical boyfriend boots.

They come in loads of colors and textures so it’s definitely an opportunity to get creative.

Skinny jeans is the obvious choice for these boots but they also look wonderful with skirts and dresses.

I have to admit I love these mittens. They are super cute and much more interesting than gloves. Mittens also keep you warmer since the fingers keep each other snug and cozy.

Check out the bomber jacket with the long rib dress. Great silhouette.

Did you know you can get winter sneakers?

Combine the cushy comfort of your favorite Nike’s with some extra padding and you have light wonderful boot. My favorites come in black and white, which is easy to style in a sophisticated sports look.

Winter sportswear can actually be feminine.

I love slim fitting down jackets with skinnies and a lovely sweater that hugs your curves.

Taking the time to find cute and well thought out accessories is absolutely worth it. Here’s another example of using 3 colors in an outfit. It really works!

How can you look and feel like a fun, sexy super star in the snow?

Moon Boots of course!

The truth is I have never owned a pair, but I might just jog down to the mall and get some.

Soundtrack for my jog: Funkytown.

Nothing says Bond Babe like a metallic down jacket.

If you want to get sporty? Why not go all the way!

You may have noticed I’m madly in love with winter white. It looks so fresh and sophisticated, and personally I don’t want to spend the winter months wearing depressing dark colors.

White is also a great base color that goes with everything.

Imagine riding a dog sleigh through a moonlit winter wonderland while you’re snug and warm in the cutest winter boots possible.

I love these sporty and hyper-functional styles in light wintery colors that match the pretty snow. If you want to stay warm, dry, and comfy then these are the very best types to go for.

They are water proof and some of them even have a rubber edge on the foot area. They are properly insulated for extreme cold, and the soles are safe on ice and snow.

The key to looking stylish in functional sportswear is to push your look to the limit.

Pretend you’re skiing to the North Pole and pick up accessories on the way.

Here’s a mix of different knitting patterns that originate from different parts of the world. The thing that makes them work so well together is the fact that they’re in the same color palette.

I’m so curious to hear what you think!

What is your favorite winter style?

What are you wearing to feel fabulous this winter?

 

 

 

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