Look Stunning in Photos like Selena Soo

Look Stunning in Photos like Selena Soo

Meet Selena Soo:

The über-successful Queen of Publicity who wows us with her rockstar photos from glamorous locations like New York and Santorini.

She’s been endorsed by big stars like Marie Forleo and Danielle Laporte, but more importantly:

She’s the genius behind regular gals like YOU and ME getting featured on gold dripping sites like Forbes, Business Insider, and Cosmopolitan.

So, don’t for a second think that this has nothing to do with you.

Selena might LOOK like a child prodigy who was dancing next to Britney Spears at 10 years old, but you’ll never guess what her background actually is:

She’s a self-confessed introvert who’s had to overcome extreme shyness and has pushed herself WAY out of her comfort zone to get on camera. Her huge success is partly owed to her being a master at leveraging every photo opportunity there is because she knows the persuasive power of an outstanding picture – even as an introvert.


You and me, we both know that YOU also need piping hot photos for when its YOUR time to be splashed all over Forbes so allow me to introduce:


Selena’s 3 Stylish Secrets for Rocking your Photos.

Selena’s Style Secret no 1:

Wear the perfect color.


Selena often wears clear bright colors that show off her unique beauty defined by the striking contrast between her pristine, bright skin and her flowy, raven hair.

She’s a winter type in the seasonal color system and looks fantastic in energizing yellow, popping red, and rich emerald green.

These colors don’t only look wonderful on her, but are eye-popping brights that make you stop scrolling and start clicking as soon as her photo pops up in your news feed.

How you can pull off the same:

Wear colors that are both 100 % on brand by making sure they communicate the perfect look for your business.

The colors must make your eyes, hair, and skin look stunning so get a color analysis if you can. The ideal colors communicate your brand message band and make you look like a style icon too.


Selena’s Style Secret no 2:

Push your style to the max.

The biggest lesson I learned back when I was a Fashion Week and TV stylist is that you have to exaggerate in photos or you’ll simply look too bland.

Your delicate minimalist bracelet will hardly be visible in a photo, which is why models in Vogue wear 10 huge bangles at the same time. You have to overdo style or risk being overlooked.


We both know Selena doesn’t stand around like a Greek goddess on a white sugar cube terrasse in Santorini every day, but this wind- and mind-blowing red dress is proof of her glamorous globetrotting lifestyle and proof that her publicity program is a trampoline to success.

This stunning photo is doing the job of selling us our dreams.


How you can do it too:

Don’t be afraid to be “too much” in photos because the risk of being too boring is much, much bigger.

People will love you when you dare to break boundaries and act like a superstar. They need you to be the leader that inspires them to follow their dreams.

Selena’s Style Secret no 3:

Go behind the scenes.

This super cute photo shows the exact opposite of the glamour shot above. We all love to know what our favorite business icons really are like in private. It just makes you feel like you actually know them.

I just adore this shot of a laid back holiday girl who fell in love with a kitty-cat she found in a quirky Greek backstreet.

Selena is amazing at combining glam shots with adorable no-make-up-artist-in-sight snapshots so we all fall head over heels in love with her warm personality – exactly like this purring kitten.

Her videos are also an amazing mix of ultraprofessional shots and easy going lives that show the different sides to her personality.

How you can do the same:

Don’t be afraid to show multiple sides to your personality.

Your clients need to see you both as a glamorous business babe who represents the dream life they’ll achieve by working with you but also as a down to earth person who understands what it’s like to be a regular working woman who spends more time writing emails than at the spa.

Now, we want YOU to look stunning and successful in photos just like Selena, and I have a surprise for you:

The FREE guide on:


Including the 10 style mistakes you absolutely must avoid:


– The number one problem with entrepreneurial photos.

– The color issues that everyone faces.

– The clothes you have to ditch on video


Just sign up below and I’ll shoot the quick guide right over to you.

Don’t be a Copy Cat. How to create your own STYLE worthy of an Online Star.

Don’t be a Copy Cat. How to create your own STYLE worthy of an Online Star.

  • I just LOVE bright pink, black, and white.
  • Then I want a luxury hotel backdrop and those pretty dresses that everyone’s wearing
  • And I’m going blonde!

Oh no. I’m working with yet another woman entrepreneur who’s fallen head over heels in love with someone else’s style. She’s been swooning over her favorite online star Emily Willams of I Heart my Life on YouTube and just can’t help herself from trying to copy her idol.

She’s not doing it on purpose. Not at all.

Just like you and me, she’s just a regular hard working entrepreneur who’s not used to creating a 100 % unique stand alone brand style and has no idea which techniques to use. She’s an expert in her own field and naturally doesn’t have fashion and design training. So how on earth is she supposed to know how to create her own look?

So many women unwillingly copy big names with a unique style such as Emily Williams, Kimra Luna, and Marie Forleo. Then they end up looking like bleak copies and wonder why their brand never takes off.

I’m begging you: Do NOT copy someone else’s style!

It’ll just come back and bite you in your Copy Cat behind.


“But Hilde, I have NO idea how to create my own style.


No worries my dear. Your professional expertise lies elsewhere

But the fashion design teacher in me has a very neat trick that she’s successfully taught her design students and now she’s ready to share it with you.


Let me introduce Hilde’s Style Baby Technique

– the Celebrity Version:


Have you noticed how those celebrity babies look even cuter than the Mama and the Papa? When it comes to making babies then 1+1 does NOT equal 2. It equals something way, way better.

It’s exactly the same with style.

Outstanding style is often a mix of 2 different looks that are mixed together to give birth to an entirely new Style Baby that’s never seen the light of day before. It’s a simple but ingenious way to create a unique look – in no time at all.

All you have to do is find yourself a Style Mama and a Style Papa who are very different from each other, send them on a date, and BOOM you have an exciting new Style Baby.

And you CAN use a celebrities as your Style Mama and Style Papa – but pick someone from a different industry or you’ll end up a Copy Cat.


Let’s make a Style Baby right this minute!


Imagine you’re an online coach who wants to showcase both your professional background AND your soulful spiritual side.

Then your Style Papa could be a sleek and elegant James Bond in one of those Italian silk suits. That would clearly communicate your educational pedigree and gold framed diplomas.

Our darling coach could invest in some Bond Babe pieces like these:

I bet James would love these exquisite items from Armani but honestly, it’s NOT a unique style. We’ve seen it before and you can find similar stuff at Banana Republic.

We need to send him on a date with an exotic, deep, and spiritual woman to spice things up a bit.

I know exactly who: Let’s invent a sophisticated MOVIE CHARACTER who’s a Japanese geisha turned world traveller. You usually find her sipping mint tea by the infinity pool in Bali.

I bet she would LOVE these clothes. I know I do:

OMG. I just adore that Asian jetsetter look but it doesn’t look that professional. Gives me the holiday feels.

We need to get James over here to add a British accent to that wardrobe.

Let’s see the new and exciting result when we get our Style Papa and our Style Mama together:

Oh wow. Now she looks like a dangerous Bond Babe.

Check out those boots!

Let’s make another Style Baby:

YES! Imagine greeting your guests at your Mastermind Retreat in this luxurious outfit!

Now we finally have a style that’s different from everyone else. This will certainly stand out in her client’s Facebook feed and get our coach noticed. No more looking like all the other coached out there.


But what do you do if you’re already an online star like Emily Williams?

If you happen to BE one of those gorgeous ladies who gets copied then I have a cure for you too.

You can also use Hilde’s Style Baby Technique but your Style Mama will be your existing brand style since it’s already a huge success.

Just like Coca Cola only tweaks their successful brand ever so slightly to stay updated, you can let your brand evolve with small baby steps so you always stay one step ahead of the pack (and the Copy Cats.)

The perfect Style Papa for successful style icons is Parisian designer Karl Lagerfeld as a representative of new fashion trends.

Because if you already have a killer brand then you want to stick to that without repeating the same look all the time. The easiest refresher for you is to check out which if the new trends will be a natural continuation of your brand.

I was so inspired by Emily’s incredible brand that I took the liberty of sending her a Style Prezzie with loads of new outfts for her. The dresses I picked were on 100 % brand for her BUT Style Papa Lagerfeld was also in the picture with his new fashion trends

Watch this video where I explain how you can do the same:


Here’s how YOU can make a Style Baby too:


I’ve made it super simple for you by creating 10 outfit templates.

Best of all: you can use what you already have in your wardrobe such as:

  • Your basic black tops and bottoms
  • Your trusted old jeans

I’ll also show you how to pick the ULTIMATE entrepreneurial dress so you don’t look exactly like your competitor.

Just sign up below and I’ll shoot it right over.

Stuck between yoga pants and a corporate suit?

Stuck between yoga pants and a corporate suit?

“Oh, so you’re actually creative. Your business suit made me think you were all about spreadsheets and and boring office meetings.”

OMG. Jenny’s outfit was just SO wrong.

She’d just left corporate and had been looking forward to this luxurious London event with other women entrepreneurs, but she felt like an idiot. The other women looked like they just stepped out of Sex and the City,  while she could be mistaken for a librarian.

How did they find those über-cool clothes?

She had no idea how to pull together a sexy but professional outfit like that.


What Jenny needs is to make a Style Baby – I’ll show you how but let’s first hear about Sally’s goof up.


“Oh, so you actually have a master’s degree. Your jeans made me think you were all about skipping college to go surfing.”

Oh, no. Sally’s outfit was also wrong.

She’d been an online coach for more than 2 years, but never seemed to be able to get her big breakthrough. Working from home had left her with a depressing wardrobe of jeans and yoga pants and she had no idea how to dress up for an event.

How did these other women manage to look both polished AND laid back cool?

She had no idea how to create an outfit like that.

What Sally needs is to make a Style Baby – Let me introduce:


Hilde’s Style Baby Technique


Women entrepreneurs have 2 big problems when it comes to style:

  1. They either look too corporate and clients doubt their creativity and fun factor OR
  2. They look too slack and clients doubt their education and professionalism.

The answer is simply to make a Style Baby.
This is a simple but ingenious technique I’ve created after experiencing this dilemma both as the go-to stylist for women entrepreneurs, a Fashion Week stylist, a design teacher, and international fashion designer.

The way to create a unique and cool style is to mix 2 distinctly different things about yourself.

This way you show several sides to your personality and your outfit will be so intriguing that  everyone will be dying to talk to you.

Here’s how to do it.

Love is in the air…

We all know how babies are made so now we have to play Cupid and send someone on a blind date.

Let me introduce the woman:


Meet your Creative Mama:


Your Creative Mama might be one of those women who love to wear rhinestones, leather jackets, artsy T-shirts, ethnic jewelry, and cool boots. 

Here’s one of her over the top outfits:

Help! Please Mama. You can’t wear ALL of these crazy pieces at once!

Now I’d like to introduce you to the guy:


Meet your Professional Papa:


Your Professional Papa is a CEO and bought you this sleek business suit.

Very classy Papa but it’s a bit sinister don’t you think?

I told you I don’t want to be a lawyer!

Luckily we don’t have to wait 9 months to cook up a Style Baby outfit for you.

All you have to do is as follows:


Take one garment from your Creative Mama.

Take one garment from your Professional Papa.

Take one garment from your Creative Mama.

Take one garment from your Professional Papa.


…etc, etc – until you have a cool outfit that’s a great mix of creativity and professionalism just like these 2:


Meet your Style Baby – oops it’s TWINS:

These two outfits strike that perfect balance between looking too wacky or looking too dreary.

Instead you look like an ultra professional entrepreneur with a strong creative side – exactly the way you are.

You might have to tweak a little bit if you notice that you end up looking a bit too corporate or a bit too relaxed.

Just mix and match from your Mama and Papa’s clothes and you’ll end up with a super stylish look that’s the perfect mix between creativity and professionalism.


Now YOU can make a Style Baby:


“Oh wow Hilde. Love your Style Baby Technique but I have no idea how to get started.”

No worries my dear. I’ve got you!

I’ve created no less than TEN outfit templates that make it super easy for you to create your own stylish outfits.

Best of all: you can use those old boring clothes you already have in your closet:

  • your basic black tops and pants
  • your trusted old jeans

I also show you how to inject some exciting style into your professional outfits so you no longer look exactly like your competitor.

Just sign up below and I’ll shoot it right over.

Mistaken for your Archrival? How to inject your style with fresh energy while staying on brand.

Mistaken for your Archrival? How to inject your style with fresh energy while staying on brand.

“Who’s event did you say? I don’t remember who that is. She looks just like all those other online entrepreneurs.”

Have you noticed how all the big names in online business are starting to look the same:

  • The bright shift dresses
  • The glamorous photo shoot with a laptop and latte
  • The girly-swirly fonts on their website

If you want to stand out it’s time to differentiate yourself from the rest, without having to change everything around completely. You don’t have to turn into a freak or dress like a maniac. Instead of ditching your brand and your style, you simply give it a powerful fuel injection.

This is exactly what Madonna has been doing for decades. For every new album she created she had an exciting new look, but she was still 100 % Madonna. Her new look created a highly addictive buzz and we all just HAD to have that album.

Maybe it’s time for a refresh of YOUR style before your next launch.

The way to add some rocket fuel to your brand and style is to use Hilde’s Style Baby Technique.

And this baby is made like all the rest of them:

With Love.

Now we have to send someone on a blind date.

Let me introduce:

Your Style Mama and her Rebel Boyfriend


Your Style Mama is your current beautiful style. It’s gorgeous but also starting to look a bit boring. It’s clearly in need of fresh new ideas.

I’m sure you have some of these basics in your closet:

  • Basic tank top/T-shirt/sweater
  • Basic pants/skirt
  • Basic blazer or other jacket

Adequate but boring!

But who’s the Rebel Boyfriend?


It’s of course a tall handsome stranger who’s got a look that’s so different from what we see in online business that it would make a huge splash.

He could be the creative type in vintage clothes, ethnic jewelry, and wacky colors or he could be an astronaut, an actor, or a cartoon character.

Guess what! I found someone MUCHO INSPIRING ladies!

On YouTube.

Kinda short but amazing on the dance floor.

His fashion sense might reveal that he spent too much time in Vegas, but I’ll give the guy a chance. At least he’s got Versace on the floor.

So today’s Rebel Boyfriend is…..


Check out what I found in his closet:

Oooh my! That’s a lot of GOLD Bruno!

Don’t you go wearing that all at once.

Still, If you’re sexy then flaunt it 😉

You might think Bruno’s a bit over the top but let me tell you:

His closet is exactly that sparkly Saturday night style you need to spice up your mundaine Monday morning wardrobe.

Time to shake that booty and make it happen.


Are you ready to make a Style Baby?


Check out this pimped up version of the pretty basics after I raided Bruno:

Sleek style! I can definitely imagine Cameron Diaz wearing this.

A blazer can be used to make any outfit look polished and put together: even rough jeans or a disco queen top in 25 carat gold.

If you have basic black pants and a nice fitting jacket then simply add the following:

  • MTV-babe type top in metallic or glitter.
  • Your wildest bag or jewelry.
  • Metallic or sparkly shoes ranging from comfy sneakers to “carry me to the taxi please” stilettos.


Oooh I wanna do it again. Let’s make another Style Baby!

Don’t tell Bruno, but I managed to steal a certain little something before I was locked out of heaven – I mean his wardrobe.

His Bomber jacket!

THIS is my favorite new trend and I personally own several of them. They come in all sorts of cool new prints and colors and instantly upgrade your outfit from Has Been to Happening.

All you need is a:

  1. Basic top such as T-shirt or sweater.
  2. Basic bottom such as plain pants or a skirt.
  3. Your young ToyBoy’s bomber jacket (just kidding ladies. They’ve got them at Oasis, Zara, French Connection, HM, and top designers too.)

I LOVE bomber jackets with knee lenght pencil skirts since it reminds me of that slim, sexy 50’s silhuette from Grease. It’s also the most figure flattering bottom in the universe because it works for every single body type.


One more please Hilde!


OK then – but let’s make it so simple that even Stevie Wonder could style you with this technique:

Is Bruno the reincarnation of Goldfinger or Louis the 16th?

He sure loves opulent Italian design as we can see from these accessories.

This look is usually a bit too much for my taste but after creating this outfit I changed my mind.

Paired with ultra basic clothes in black (or white) the wild prints and colors really stand out. Best of all: you might find accessories like these in your mother or grandmother’s closet.

Now you’ve seen three outfits that strike that perfect balance between looking too plain or too crazy.

Best of all: it’s super easy for you to use the same techniques to glam up YOUR existing wardrobe.

You might have to tweak a little bit if you notice that you end up looking a bit too corporate or a bit too relaxed.

Just mix and match from your Mama and Papa’s clothes and you’ll end up with a super stylish look that’s the perfect mix between creativity and professionalism.


Here’s how to make you own Style Baby:


“Oh wow Hilde. Love your Style Baby Technique but I have no idea how to get started.”

No worries my dear. I’ve got you!

It’s time to stop looking like a cookie cutter version of your competitor and instead look like a unique version of yourself.

Don’t miss the opportunity to use clothes as a form of self-expression and to tell a story about who you are and what you stand for.

THIS is what marketing is all about.

To inspire you I have these 10 outfit templates where you can ransack your wardrobe, find the stuff that’s really drab and give it an amazing twist:

  • your basic black tops and pants
  • your trusted old jeans

Just sign up below and I’ll shoot the Style Baby Outfits right over.

Are your Brand Colors making you look Pasty Faced?

Are your Brand Colors making you look Pasty Faced?

“Do I have to wear my brand colors at my photo shoot?”

I get this question on Facebook all the time and I always rush in to help because I have April’s troubling story fresh in mind. And I don’t want YOU to screw up your photos by making that same mistake.

Let me tell you what happened:


April Anonymous absolutely HATED her new photos.

The green dress echoed the slight green tinge underneath her sleep deprived mommy eyes and made her skin look ghostly and foul.

“OMG. Do I actually look like that?

I might as well crawl back to bed and never come out.”

She didn’t even wanna think about how much money that shoot had cost her.


Then there was that disgusting looking Facebook Live in the black top where she looked more wrinkly than even her grandma.

How the hell did those other ladies do it?

How come Bushra always looked so gorgeous on HER livestreams?


Guess what.

This could happen to you anyone with a brand and a website.


You see. April’s webdesigner had picked brand colors that made her look terrible in photos:

Check them out right here:

There wasn’t a single color like bright blue, burgundy, or red that would make a Parisian looking beauty with gorgeous pale skin and shiny black hair glow on camera.

What a shame!

Her website was FULL of green and she had to resort to neutrals like black and grey when doing videos and those colors made her look 10 years older.

You can compare that to MY website color palette:

The bright colors are cherry picked to fit my complexion AND my brand spirit. Then I’ve added black and white which makes it easy for me to find shoes, jacket, cardigans,and handbags that fit my outfit and my brand. The colors look great and they are super easy to wear..

There are SO many online owners who have the exact same as problem as April.

Maybe that’s why they feel so icky promoting their website and never reach out for podcast interviews and guest posting: just because they HATE sending out their bio photos.

Maybe that’s why they’re stuck.

The point is:

Pick a range of website colors that is planned out in a way that makes it a no-brainer for you to find gorgeous clothes for photos and videos.


Your clothes and colors need to do 2 jobs:


  1. Communicate your brand message and work with your website colors.
  2. Make you look and feel gorgeous because they work for your complexion and
    your hair color.

I help women entrepreneurs with all of this by going deep into exactly colors are perfect for them during my color consultations, but I also have a quick fix for you:

How to find colors that make you look beautiful in just ONE MINUTE!

This super easy trick is an astonishingly simple way to bypass that whole:

  • I don’t know if I’m a Spring or a Summer or what that even means.
  • I have no idea what colors suit me.
  • I feel that I look old and drab.

Let me introduce:

Hilde’s COLOR SNAP Technique


Minutes from now you’ll finally know which colors make your skin, hair, and eyes glow like never before.

Simply watch my ONE MINUTE video and spend just ONE MINUTE doing the Color Snap Technique and you’ll know exactly which colors to wear.

  • Which colors make your eyes look dull and which make them glow.
  • Which colors emphasize your wrinkles or spots and which make your skin look clear and beautiful.
  • Which colors make your hair look fantastic.


Sign up for the quick video right HERE:

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