“Did you cut yourself shaving again honey?

OMG. You’ve got bloody cuts all over your chest!”

My Bodyguard aka husband just looked down and said:

“Yeah it’s the ice.

Tony made me do it.”


You see. He was taking his Tony Robbins morning routine very literally.

Every morning he would go for a jog in the dark winter morning all while shouting Tony’s incantations along the way:

“Every day in every way, I’m getting stronger, STRONGER, S T R O N G E R.”

High as a kite on endorphins and self-help, he would strip off and dive into the crazy cold North Sea.

This morning there was ice on the water but there was no way that was gonna stop HIM.

Just freaking DO IT.

He thought of Tony. Jumped in. Cracked the ice with his feet.

WOOAHH. I’m Superman!

The shock of the icy water was nothing compared to the numbing pain of realizing: “I’m surrounded by razor sharp ice and I can’t get out!”

He WAS able to get out but not without blood, tears, and a newfound realization that “Just Do It” can get really ugly.

Strangely enough it’s the same in online business – also when it comes to style.

Our coaches and gurus tell us to just get over our fears and Just Do It but honestly: Sometimes we fall flat on our faces because we’re not prepared.

My beautiful biz buddy, let’s call her Donna was devastated when she caught a glimpse of herself in the TV monitor in the studio.

“Who’s that fat old lady? Oh, no. I look like my mom!”

She was in the middle of being interviewed on national TV but forgot all about what she was going to say when she saw herself on the screen. Donna simply froze and uttered a few stupid sentences before they kicked her off the podium:

“OMG. I was a disaster and everyone will see me fail on national TV.”

Donna’s favorite blue dress that she had thought looked wonderful was SO ugly on camera. It amplified every single bulge on her body.

“OMG. I had no idea I had all that back fat! If only I had taken the time to prepare and get myself a dress that made me look beautiful.”

She had jumped into doing the TV interview but just like my husband she was now up to her neck in freezing water surrounded by ice daggers – or rather: she was being broadcast on national TV looking like a frumpy old mom instead of a successful business woman.

But how do you prepare your outfit for a TV appearance and do you actually need to?

Look, if you’re in online business then you WILL be doing all these outward facing marketing activities like Facebook Live, webinars, TV-shows, video podcast interviews, YouTube interviews, and TV shows.

The only way to nail them is to look so super confident that you can focus 100 % on delivering your message and not worry about your outfit. Then you have the added pleasure of having everyone compliment you on how gorgeous you look too.

It really pays to think ahead and learn what to wear at these events because your old dress or your work-from-home yoga pants just won’t cut it.


Most women are afraid of looking big and this is a real concern when there’s a camera involved since what they say is true: The camera adds 10 lbs.

The very best way to look slim and sleek on and off camera is to learn to dress for your body type.  The blouse that looks good on a small chested lady doesn’t work for a big chested one and vice-versa. Our bodies are all different and this means we all need different clothes.

It doesn’t have to be hard though.

I have created a quick mini-guide called The Instant Tummy Tuck and Booty Booster where I show you how to look 10 lbs lighter using fashion tricks alone.

You’ll learn the 3 most common mistakes women make when dressing their bodies starting with a warning about the Big Mac top:

Exactly like the infamous hamburger, this top is everywhere and everyone buys it – but all it does is ruin your figure.

Just sign up below and click the INSTANT SLIMMING button and you’re off to a slim looking future.

Check your inbox or spam folder for a love letter from Hilde at Get Style Confidence.