Don’t be a Copy Cat. How to create your own STYLE worthy of an Online Star.

Don’t be a Copy Cat. How to create your own STYLE worthy of an Online Star.

  • I just LOVE bright pink, black, and white.
  • Then I want a luxury hotel backdrop and those pretty dresses that everyone’s wearing
  • And I’m going blonde!

Oh no. I’m working with yet another woman entrepreneur who’s fallen head over heels in love with someone else’s style. She’s been swooning over her favorite online star Emily Willams of I Heart my Life on YouTube and just can’t help herself from trying to copy her idol.

She’s not doing it on purpose. Not at all.

Just like you and me, she’s just a regular hard working entrepreneur who’s not used to creating a 100 % unique stand alone brand style and has no idea which techniques to use. She’s an expert in her own field and naturally doesn’t have fashion and design training. So how on earth is she supposed to know how to create her own look?

So many women unwillingly copy big names with a unique style such as Emily Williams, Kimra Luna, and Marie Forleo. Then they end up looking like bleak copies and wonder why their brand never takes off.

I’m begging you: Do NOT copy someone else’s style!

It’ll just come back and bite you in your Copy Cat behind.

 

“But Hilde, I have NO idea how to create my own style.

 

No worries my dear. Your professional expertise lies elsewhere

But the fashion design teacher in me has a very neat trick that she’s successfully taught her design students and now she’s ready to share it with you.

 

Let me introduce Hilde’s Style Baby Technique

– the Celebrity Version:

 

Have you noticed how those celebrity babies look even cuter than the Mama and the Papa? When it comes to making babies then 1+1 does NOT equal 2. It equals something way, way better.

It’s exactly the same with style.

Outstanding style is often a mix of 2 different looks that are mixed together to give birth to an entirely new Style Baby that’s never seen the light of day before. It’s a simple but ingenious way to create a unique look – in no time at all.

All you have to do is find yourself a Style Mama and a Style Papa who are very different from each other, send them on a date, and BOOM you have an exciting new Style Baby.

And you CAN use a celebrities as your Style Mama and Style Papa – but pick someone from a different industry or you’ll end up a Copy Cat.

 

Let’s make a Style Baby right this minute!

 

Imagine you’re an online coach who wants to showcase both your professional background AND your soulful spiritual side.

Then your Style Papa could be a sleek and elegant James Bond in one of those Italian silk suits. That would clearly communicate your educational pedigree and gold framed diplomas.

Our darling coach could invest in some Bond Babe pieces like these:

I bet James would love these exquisite items from Armani but honestly, it’s NOT a unique style. We’ve seen it before and you can find similar stuff at Banana Republic.

We need to send him on a date with an exotic, deep, and spiritual woman to spice things up a bit.

I know exactly who: Let’s invent a sophisticated MOVIE CHARACTER who’s a Japanese geisha turned world traveller. You usually find her sipping mint tea by the infinity pool in Bali.

I bet she would LOVE these clothes. I know I do:

OMG. I just adore that Asian jetsetter look but it doesn’t look that professional. Gives me the holiday feels.

We need to get James over here to add a British accent to that wardrobe.

Let’s see the new and exciting result when we get our Style Papa and our Style Mama together:

Oh wow. Now she looks like a dangerous Bond Babe.

Check out those boots!

Let’s make another Style Baby:

YES! Imagine greeting your guests at your Mastermind Retreat in this luxurious outfit!

Now we finally have a style that’s different from everyone else. This will certainly stand out in her client’s Facebook feed and get our coach noticed. No more looking like all the other coached out there.

 

But what do you do if you’re already an online star like Emily Williams?

If you happen to BE one of those gorgeous ladies who gets copied then I have a cure for you too.

You can also use Hilde’s Style Baby Technique but your Style Mama will be your existing brand style since it’s already a huge success.

Just like Coca Cola only tweaks their successful brand ever so slightly to stay updated, you can let your brand evolve with small baby steps so you always stay one step ahead of the pack (and the Copy Cats.)

The perfect Style Papa for successful style icons is Parisian designer Karl Lagerfeld as a representative of new fashion trends.

Because if you already have a killer brand then you want to stick to that without repeating the same look all the time. The easiest refresher for you is to check out which if the new trends will be a natural continuation of your brand.

I was so inspired by Emily’s incredible brand that I took the liberty of sending her a Style Prezzie with loads of new outfts for her. The dresses I picked were on 100 % brand for her BUT Style Papa Lagerfeld was also in the picture with his new fashion trends

Watch this video where I explain how you can do the same:

 

Here’s how YOU can make a Style Baby too:

 

I’ve made it super simple for you by creating 10 outfit templates.

Best of all: you can use what you already have in your wardrobe such as:

  • Your basic black tops and bottoms
  • Your trusted old jeans

I’ll also show you how to pick the ULTIMATE entrepreneurial dress so you don’t look exactly like your competitor.

Just sign up below and I’ll shoot it right over.

Stuck between yoga pants and a corporate suit?

Stuck between yoga pants and a corporate suit?

“Oh, so you’re actually creative. Your business suit made me think you were all about spreadsheets and and boring office meetings.”

OMG. Jenny’s outfit was just SO wrong.

She’d just left corporate and had been looking forward to this luxurious London event with other women entrepreneurs, but she felt like an idiot. The other women looked like they just stepped out of Sex and the City,  while she could be mistaken for a librarian.

How did they find those über-cool clothes?

She had no idea how to pull together a sexy but professional outfit like that.

 

What Jenny needs is to make a Style Baby – I’ll show you how but let’s first hear about Sally’s goof up.

 

“Oh, so you actually have a master’s degree. Your jeans made me think you were all about skipping college to go surfing.”

Oh, no. Sally’s outfit was also wrong.

She’d been an online coach for more than 2 years, but never seemed to be able to get her big breakthrough. Working from home had left her with a depressing wardrobe of jeans and yoga pants and she had no idea how to dress up for an event.

How did these other women manage to look both polished AND laid back cool?

She had no idea how to create an outfit like that.

What Sally needs is to make a Style Baby – Let me introduce:

 

Hilde’s Style Baby Technique

 

Women entrepreneurs have 2 big problems when it comes to style:

  1. They either look too corporate and clients doubt their creativity and fun factor OR
  2. They look too slack and clients doubt their education and professionalism.


The answer is simply to make a Style Baby.
This is a simple but ingenious technique I’ve created after experiencing this dilemma both as the go-to stylist for women entrepreneurs, a Fashion Week stylist, a design teacher, and international fashion designer.

The way to create a unique and cool style is to mix 2 distinctly different things about yourself.

This way you show several sides to your personality and your outfit will be so intriguing that  everyone will be dying to talk to you.

Here’s how to do it.

Love is in the air…

We all know how babies are made so now we have to play Cupid and send someone on a blind date.

Let me introduce the woman:

 

Meet your Creative Mama:

 

Your Creative Mama might be one of those women who love to wear rhinestones, leather jackets, artsy T-shirts, ethnic jewelry, and cool boots. 

Here’s one of her over the top outfits:

Help! Please Mama. You can’t wear ALL of these crazy pieces at once!

Now I’d like to introduce you to the guy:

 

Meet your Professional Papa:

 

Your Professional Papa is a CEO and bought you this sleek business suit.

Very classy Papa but it’s a bit sinister don’t you think?

I told you I don’t want to be a lawyer!

Luckily we don’t have to wait 9 months to cook up a Style Baby outfit for you.

All you have to do is as follows:

 

Take one garment from your Creative Mama.

Take one garment from your Professional Papa.

Take one garment from your Creative Mama.

Take one garment from your Professional Papa.

 

…etc, etc – until you have a cool outfit that’s a great mix of creativity and professionalism just like these 2:

 

Meet your Style Baby – oops it’s TWINS:

These two outfits strike that perfect balance between looking too wacky or looking too dreary.

Instead you look like an ultra professional entrepreneur with a strong creative side – exactly the way you are.

You might have to tweak a little bit if you notice that you end up looking a bit too corporate or a bit too relaxed.

Just mix and match from your Mama and Papa’s clothes and you’ll end up with a super stylish look that’s the perfect mix between creativity and professionalism.

 

Now YOU can make a Style Baby:

 

“Oh wow Hilde. Love your Style Baby Technique but I have no idea how to get started.”

No worries my dear. I’ve got you!

I’ve created no less than TEN outfit templates that make it super easy for you to create your own stylish outfits.

Best of all: you can use those old boring clothes you already have in your closet:

  • your basic black tops and pants
  • your trusted old jeans

I also show you how to inject some exciting style into your professional outfits so you no longer look exactly like your competitor.

Just sign up below and I’ll shoot it right over.

Mistaken for your Archrival? How to inject your style with fresh energy while staying on brand.

Mistaken for your Archrival? How to inject your style with fresh energy while staying on brand.

“Who’s event did you say? I don’t remember who that is. She looks just like all those other online entrepreneurs.”

Have you noticed how all the big names in online business are starting to look the same:

  • The bright shift dresses
  • The glamorous photo shoot with a laptop and latte
  • The girly-swirly fonts on their website

If you want to stand out it’s time to differentiate yourself from the rest, without having to change everything around completely. You don’t have to turn into a freak or dress like a maniac. Instead of ditching your brand and your style, you simply give it a powerful fuel injection.

This is exactly what Madonna has been doing for decades. For every new album she created she had an exciting new look, but she was still 100 % Madonna. Her new look created a highly addictive buzz and we all just HAD to have that album.

Maybe it’s time for a refresh of YOUR style before your next launch.

The way to add some rocket fuel to your brand and style is to use Hilde’s Style Baby Technique.

And this baby is made like all the rest of them:

With Love.

Now we have to send someone on a blind date.

Let me introduce:

Your Style Mama and her Rebel Boyfriend

 

Your Style Mama is your current beautiful style. It’s gorgeous but also starting to look a bit boring. It’s clearly in need of fresh new ideas.

I’m sure you have some of these basics in your closet:

  • Basic tank top/T-shirt/sweater
  • Basic pants/skirt
  • Basic blazer or other jacket

Adequate but boring!

But who’s the Rebel Boyfriend?

 

It’s of course a tall handsome stranger who’s got a look that’s so different from what we see in online business that it would make a huge splash.

He could be the creative type in vintage clothes, ethnic jewelry, and wacky colors or he could be an astronaut, an actor, or a cartoon character.

Guess what! I found someone MUCHO INSPIRING ladies!

On YouTube.

Kinda short but amazing on the dance floor.

His fashion sense might reveal that he spent too much time in Vegas, but I’ll give the guy a chance. At least he’s got Versace on the floor.

So today’s Rebel Boyfriend is…..

BRUNO MARS!

Check out what I found in his closet:

Oooh my! That’s a lot of GOLD Bruno!

Don’t you go wearing that all at once.

Still, If you’re sexy then flaunt it 😉

You might think Bruno’s a bit over the top but let me tell you:

His closet is exactly that sparkly Saturday night style you need to spice up your mundaine Monday morning wardrobe.

Time to shake that booty and make it happen.

 

Are you ready to make a Style Baby?

 

Check out this pimped up version of the pretty basics after I raided Bruno:

Sleek style! I can definitely imagine Cameron Diaz wearing this.

A blazer can be used to make any outfit look polished and put together: even rough jeans or a disco queen top in 25 carat gold.

If you have basic black pants and a nice fitting jacket then simply add the following:

  • MTV-babe type top in metallic or glitter.
  • Your wildest bag or jewelry.
  • Metallic or sparkly shoes ranging from comfy sneakers to “carry me to the taxi please” stilettos.

 

Oooh I wanna do it again. Let’s make another Style Baby!

Don’t tell Bruno, but I managed to steal a certain little something before I was locked out of heaven – I mean his wardrobe.

His Bomber jacket!

THIS is my favorite new trend and I personally own several of them. They come in all sorts of cool new prints and colors and instantly upgrade your outfit from Has Been to Happening.

All you need is a:

  1. Basic top such as T-shirt or sweater.
  2. Basic bottom such as plain pants or a skirt.
  3. Your young ToyBoy’s bomber jacket (just kidding ladies. They’ve got them at Oasis, Zara, French Connection, HM, and top designers too.)

I LOVE bomber jackets with knee lenght pencil skirts since it reminds me of that slim, sexy 50’s silhuette from Grease. It’s also the most figure flattering bottom in the universe because it works for every single body type.

 

One more please Hilde!

 

OK then – but let’s make it so simple that even Stevie Wonder could style you with this technique:

Is Bruno the reincarnation of Goldfinger or Louis the 16th?

He sure loves opulent Italian design as we can see from these accessories.

This look is usually a bit too much for my taste but after creating this outfit I changed my mind.

Paired with ultra basic clothes in black (or white) the wild prints and colors really stand out. Best of all: you might find accessories like these in your mother or grandmother’s closet.

Now you’ve seen three outfits that strike that perfect balance between looking too plain or too crazy.

Best of all: it’s super easy for you to use the same techniques to glam up YOUR existing wardrobe.

You might have to tweak a little bit if you notice that you end up looking a bit too corporate or a bit too relaxed.

Just mix and match from your Mama and Papa’s clothes and you’ll end up with a super stylish look that’s the perfect mix between creativity and professionalism.

 

Here’s how to make you own Style Baby:

 

“Oh wow Hilde. Love your Style Baby Technique but I have no idea how to get started.”

No worries my dear. I’ve got you!

It’s time to stop looking like a cookie cutter version of your competitor and instead look like a unique version of yourself.

Don’t miss the opportunity to use clothes as a form of self-expression and to tell a story about who you are and what you stand for.

THIS is what marketing is all about.

To inspire you I have these 10 outfit templates where you can ransack your wardrobe, find the stuff that’s really drab and give it an amazing twist:

  • your basic black tops and pants
  • your trusted old jeans

Just sign up below and I’ll shoot the Style Baby Outfits right over.

Are your Brand Colors making you look Pasty Faced?

Are your Brand Colors making you look Pasty Faced?

“Do I have to wear my brand colors at my photo shoot?”

I get this question on Facebook all the time and I always rush in to help because I have April’s troubling story fresh in mind. And I don’t want YOU to screw up your photos by making that same mistake.

Let me tell you what happened:

 

April Anonymous absolutely HATED her new photos.

The green dress echoed the slight green tinge underneath her sleep deprived mommy eyes and made her skin look ghostly and foul.

“OMG. Do I actually look like that?

I might as well crawl back to bed and never come out.”

She didn’t even wanna think about how much money that shoot had cost her.

 

Then there was that disgusting looking Facebook Live in the black top where she looked more wrinkly than even her grandma.

How the hell did those other ladies do it?

How come Bushra always looked so gorgeous on HER livestreams?

 

Guess what.

This could happen to you anyone with a brand and a website.

 

You see. April’s webdesigner had picked brand colors that made her look terrible in photos:

Check them out right here:

There wasn’t a single color like bright blue, burgundy, or red that would make a Parisian looking beauty with gorgeous pale skin and shiny black hair glow on camera.

What a shame!

Her website was FULL of green and she had to resort to neutrals like black and grey when doing videos and those colors made her look 10 years older.

You can compare that to MY website color palette:

The bright colors are cherry picked to fit my complexion AND my brand spirit. Then I’ve added black and white which makes it easy for me to find shoes, jacket, cardigans,and handbags that fit my outfit and my brand. The colors look great and they are super easy to wear..

There are SO many online owners who have the exact same as problem as April.

Maybe that’s why they feel so icky promoting their website and never reach out for podcast interviews and guest posting: just because they HATE sending out their bio photos.

Maybe that’s why they’re stuck.

The point is:

Pick a range of website colors that is planned out in a way that makes it a no-brainer for you to find gorgeous clothes for photos and videos.

 

Your clothes and colors need to do 2 jobs:

 

  1. Communicate your brand message and work with your website colors.
  2. Make you look and feel gorgeous because they work for your complexion and
    your hair color.

I help women entrepreneurs with all of this by going deep into exactly colors are perfect for them during my color consultations, but I also have a quick fix for you:

How to find colors that make you look beautiful in just ONE MINUTE!

This super easy trick is an astonishingly simple way to bypass that whole:

  • I don’t know if I’m a Spring or a Summer or what that even means.
  • I have no idea what colors suit me.
  • I feel that I look old and drab.

Let me introduce:

Hilde’s COLOR SNAP Technique

 

Minutes from now you’ll finally know which colors make your skin, hair, and eyes glow like never before.

Simply watch my ONE MINUTE video and spend just ONE MINUTE doing the Color Snap Technique and you’ll know exactly which colors to wear.

  • Which colors make your eyes look dull and which make them glow.
  • Which colors emphasize your wrinkles or spots and which make your skin look clear and beautiful.
  • Which colors make your hair look fantastic.

 

Sign up for the quick video right HERE:

Entreprenurial Style Icon: Meet Bushra

Entreprenurial Style Icon: Meet Bushra

Welcome to a brand new series about the mesmerizing stars of online business who are captivating us with their show stopping combination of style and branding.

 

SUPER STAR STYLE ICON NO. 2:

 

Bushra Azhar

 

HER STYLISH BUSINESS:

 

Bushra is the unquestionable Internet Queen of Persuasion.

She smashed into the online world with a sass, crackle and pop a couple of years ago, and the web has still not recovered from the shock.

The Persuasion Revolution is where she teaches tiny businesses to make big bucks, and her courses have helped thousands of entrepreneurs kill it online.

 

HER UNIQUE STYLE QUIRK

 

Bushra is a master marketer and knows exactly how to craft a compelling brand and image.

She highlights her mind-blowing words in her visuals and her photos focus on her quirky but pretty face.

This strategy is perfect for a business owner who has grown her brand through webinars.

I bet she was surprised though, when she realized her die-hard fans didn’t only want her copy writing tips but also demanded to know where she bought her make-up.

 

 

Discussing the latest lipsticks from Mac is a wonderful way for Bushra to interact with her fans and create that intimate behind the scenes atmosphere she’s famous for.

Living in Saudi, she can’t walk around flaunting the latest fashions but she sure knows how to leverage her classical beautiful face with Sephora’s finest.

HER SECRET STYLE FORMULA:

 

Classic Beauty + Pee in Your Pants Funny = The One and Only Bushra

Imagine you go to a conference to listen to someone named Mrs. Azhar that you’ve never heard about before. She looks like an elegant successful business woman and apparently she’s also a respectable mom with two kids.

The minute she opens her mouth you’re blown away by her hilarious banter and astonishing tips on persuasion. This is not what you expect. The contrast is startling and she immediately takes up a unique spot in your head and heart as the One and Only Bushra.

 

HER STYLE SUPER POWER:

 

Bushra wears beautiful tops and dresses in exquisite jewel tones, and even edgy black pieces, but her clothes never take centre stage.

The leading lady is her gorgeous face and her side kick is her long, thick shiny hair.

Bushra said something important in a webinar about Facebook ads:

Show your face as much as possible so people get used to seeing you. Then they accept you, like you, and get ready to buy from you. Bushra is a master at showing her pretty face but she doesn’t bore us with that same old sweet smile and forgettable inspirational quotes.

She wakes you from your web surfing stupor by pulling faces in front of a wacky background. Her kooky photos are much more enticing than the usual boring stuff that says: Look how pretty and successful I am.

 

She creates these cheeky photos for surprising Facebook Ads that actually make you stop scrolling. You just can’t stop yourself from clicking to find out more about this crazy pretty lady you keep seeing everywhere.

 

WHY WE LOVE HER:

 

Bushra is disruptive. She knocks us right out of our socks with her humour and strong opinions. She’s the one who says out loud what we’re all thinking and it’s so freeing and refreshing to hang around with her.

Her Facebook group 60 second persuasion is just like a much-needed girl’s night out for over worked moms in desperate need of French wine and Belgian chocolate.

She represents one of the dualities of being a modern woman:

Yes, I can curse like a sailor but I also have eyebrows like a Hollywood star.

 

Life and business doesn’t have to be boring. We can all bring our nutty personalities into our work and have blast in our business.

That’s why we left the 9 to 5 isn’t it?

 

LOOK LIKE HER:

­­­­­­­

Bushra is the Queen of Webinars so let’s talk about her magic tricks.

 

Get some pretty lighting.

Light up your face by sitting in front of a window or placing lights right in front of you. They should ideally be at the same level as your face to wash away shadows and wrinkles. Play around with the placement of the lights to learn what works best.

 

Choose a background that suits your brand.

 

Bushra has a famous shower curtain in a wild design as a backdrop for her videos. It’s perfect for her funky brand but not so distractive that it takes the attention away from her face. She’s also been filming in a beautiful cream colored room that creates a luxurious atmosphere but is so neutral that Bushra and her message takes centre stage.

Should you use a crazy or a neutral background?

It depends on your brand and the message in the individual video, but I use this rule of thumb for myself:

Simple background if I want to highlight my style and clothes.

Bold and bright background if I want to evoke strong emotions and stop people scrolling and watch the video.

 

Easy make-up for webinars:

 

Make-up tends to disappear with lights and camera so you can wear much more than normal.

Foundation to even out your skin is a must for most of us.

Personally, I always wear powder on camera since the shine that makes you look young and fresh faced in everyday life just looks sweaty on camera.

 

Sparkly eyeshadow and even sun screen can look weird when hit by strong lights.

This is usually not a concern on a webinar but be aware of it for a photo shoot. (You don’t want to hire a photographer and end up with weird spots on your face because of light reflections.)

Bold beautiful lipstick ala Bushra is my favorite, but if you prefer a nude lip you can still add some neutral lip gloss or natural looking lipstick to add a bit of shine and polish.

 

Bushra always has gorgeous hair on her webinars and it truly is a trademark for her as it’s instantly recognizable.

Personally, I don’t have amazing hair but I do my best for webinars and videos.

I was frantically preparing for a webinar and making up new curse words trying to tame my frizzy curls when I suddenly realized: Nobody can see the back of my head, on video.

Yippie!

That sure made it easier. Another new trick I found is to do a quick fix with a curling iron instead of a complete wash and dry session.

 

Dress to Impress in Your Business – Video

Dress to Impress in Your Business – Video

The Killer Dress was hanging sadly in my closet for ages.

I had clearly wasted 300 bucks: The dress was too glamorous and way too sexy. So not me.

Why had a bought a dress designed for business stars like Marie Forleo when I was just a suburban mom?

A few days later that Killer Dress was living a super star lifestyle:

Photo shoots, networking, and tearing up the dance floor.

How did I pick up the courage to wear it and give it the glamorous life it deserved?

Learn how to Dress for Success in easy baby steps in the video below. (Video is hosted by YouTube.)

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