Why Fashion Bloggers can’t be Trusted

Why Fashion Bloggers can’t be Trusted

I have a bone to pick with fashion bloggers who get paid in cash or free products for promoting brands.

Don’t think I don’t understand what it’s like for a fashion girl to get free clothes. I know exactly what it’s like and it’s impossible to say no. You see, I once designed for a fast fashion company and got more free clothes than I possibly could carry home every day. Sounds like heaven, right?

The problem was that these clothes weren’t really my style and I absolutely hated the low quality.

Still I ended up wearing those clothes but it wasn’t quite ME.

A great example of how FREE is CHEAP.

I have to warn you against listening to fashion bloggers or even magazines because they’re not independent and objective. They’re in the silk pockets of the fashion companies who pay them.

Just look at the terrible advice some bloggers dish out:

“This year you MUST wear pleated midi skirts. I won’t tell you they only look good on size XS Insta-Babes like myself or that they paid me to promote it.”

I hope you don’t try to copy the skinny blogger look because you might just look and feel like an idiot:

Why do I look so fat?

There must be something wrong with me because that fashion blogger looked amazing in this skirt.

Maybe you’ll get lucky if you happen to have the same tiny body type as the blogger (and the same photographer boyfriend following you around.)

Maybe you’ll be able to avoid looking 10 lbs bigger in a garment that’s 100 % wrong for your body type.

I don’t know.

But one thing is certain:

Following fashion advice from a blogger who’s getting paid by fashion companies instead of you only leads to making THEM money and making YOU look bad.

I bet you’ve been tricked by the fashion industry before by following one of those trends that make your body look terrible, missing out on the incredible feeling of loving your body because your outfit was perfect for your body type.

You know what I mean:

 

–          The pants that create the dreaded muffin top above your waistband.

–          The top that makes you look like a barrel.

–          All those outfits that make you look weird and question your body.

 

And I swear.

95 % of the outfits you find at the mall will make you look terrible in clothes even if you look beautiful naked.

It doesn’t have to be like this.

 

Let me introduce you to the magical world of dressing for your body type.

This is me: The 48 year old fashion designer and working mom who’s now the Go-to Stylist for Women Entrepreneurs.

And that’s my favorite dress: It streamlines my body, hides my big legs, and boost my small chest – so I feel like a HOTTIE.

Finding clothes like this is exactly what I help my clients do. I teach them to dress for their body type so they can feel good about their bodies, ignore stupid trends, and save money since they only buy clothes that are 100 % right for them.

I actually do the opposite of promoting the fashion industry like other bloggers do because I only accept payment from clients. This means I can be 100 % honest and only have my clients’ interests at heart.

Shopping becomes fast and easy for them, because they simply ignore 90 % of the clothes in stores and zone in on a few pieces that are perfect for them and their bodies.

This means they look 10 lbs lighter, 10 years younger, and finally start loving their bodies – maybe even for the first time.

They feel hot as hell and get a huge confidence boost so they can get out there and promote their business.

 

Listen to Ash Ambirge from the Middle Finger Project:

“If you’ve ever wanted to feel like both (a) a celebrity and (b) the coolest human alive, I cannot recommend hiring Hilde enough!!! (Cue: ALL THE KAZOOS.)

As someone who looooooves fashion, and who thinks she has pretty decent personal style (with the exception of that furry jacket from 2006) I never thought about hiring a personal stylist UNTIL all the sudden I realized that I might have an eye for style, but no CLUE how to dress for my body type. (Especially considering that my body type is playing a not-so-funny game of musical chairs.)

Pair that with an upcoming photo shoot for my brand, and I was all sorts of anxious about looking my best in front of the camera—which they say also adds another 15 fun-loving pounds.

That’s where Hilde came in. She worked with me virtually, which was a huge, huge help, given that I was in Costa Rica at the time, to help me plan and arrange the perfect, body-slimming wardrobe that was sharp, dynamite AND on-brand.

The minute she came on board I felt this hugeeee relief lifted off of my shoulders—it was so nice not to have to worry about this, for once, and just show up!

Whether you’re doing something professionally or just personally, this is a huge game changer, and I’m convinced every woman should have someone on their wardrobe team at least once in their life.

This is one treat that isn’t so much a treat, but a necessity. I’d hire Hilde every day of my life, if I could. It’s just a bonus that she’s so awesome and sweet on top of it all!

Let’s be real for a second. I’m not God’s gift to women (that’s Lewis Howes.)

But, I do have an unfair advantage when it comes to making your body look hot as hell.

You see. I have 5 years of fashion school and 20 years of fashion design behind my studded beltI know everything about making clothes fit like a glove, hiding body parts you want to hide, and flaunting those you love.

I’m also a mother who knows what it’s like to wear maternity jeans for MONTHS after having a baby.

Yes, I’ve been overweight, but I was so good at dressing for my body type that everyone thought I was a size M when honestly I was XL. So, while grown women who copy young skinny bloggers don’t always look that hot, they can look and feel absolutely stunning if they learn to dress for their particular body type.

 

Here’s Amanda Smith who didn’t recognize herself after she became a mom:

“Hilde is magical. Get Style Confidence. The word confidence.

You don’t realize it when you just start down this process but it hits you in a certain moment – and realizing in that moment that I do have the confidence to wear things like the dress I have on today.  

I was not by any stretch of the imagination comfortable in this outfit, probably 2-3 years ago, but then I worked with Hilde and she brought back that confidence. And a lot of it for me had to do with my body type, and having a baby, and not being comfortable in my own skin.

And Hilde, beyond words:

Thank you for bringing that back in my life and making me feel confident in the clothes I can wear now and making me feel beautiful again.”

 

OMG! This testimonial from Amanda is why I get up in the morning!

Helping women fall in LOVE with their bodies – without counting a single calorie is my MISSION and now you can fall head over heels too:

I’ve created a quick starter guide for dressing for your body type that show’s you the first easy baby steps that will get you  results today.

Let me introduce:

So now you can bring out that HOTTIE who’s hiding inside you and look slim and confident using fashion tricks alone.

You’ll finally look and feel beautiful – just like those successful online stars who seem to have it all: BOTH the looks and the business.

Sign up below and I’ll send you my 3 FREE emails and PDF-guide with the exact ways to:

– Camouflage the tummy so no-one knows it’s even there.

– Lift the booty so you look like a gym bunny.

 

It includes:

1. A friendly warning about the tops you find in every single store that make you look like barrel

– and what to wear instead.

2. A friendly warning about the popular pants that add pounds BOTH to your waist and your butt

–  and what to wear instead.

3. A friendly tip on how to make your butt and tummy look HOT

– by changing the way you dress a completely different body part.

 

BUT BE AWARE:

Don’t look behind you to see who that tall handsome stranger is checking out.

He’s looking at YOU 🙂

Sign up below so you can go from frumpy mom to hot business babe:

Are your Brand Colors making you look Pasty Faced?

Are your Brand Colors making you look Pasty Faced?

“Do I have to wear my brand colors at my photo shoot?”

I get this question on Facebook all the time and I always rush in to help because I have April’s troubling story fresh in mind. And I don’t want YOU to screw up your photos by making that same mistake.

Let me tell you what happened:

 

April Anonymous absolutely HATED her new photos.

The green dress echoed the slight green tinge underneath her sleep deprived mommy eyes and made her skin look ghostly and foul.

“OMG. Do I actually look like that?

I might as well crawl back to bed and never come out.”

She didn’t even wanna think about how much money that shoot had cost her.

 

Then there was that disgusting looking Facebook Live in the black top where she looked more wrinkly than even her grandma.

How the hell did those other ladies do it?

How come Bushra always looked so gorgeous on HER livestreams?

 

Guess what.

This could happen to you anyone with a brand and a website.

 

You see. April’s webdesigner had picked brand colors that made her look terrible in photos:

Check them out right here:

There wasn’t a single color like bright blue, burgundy, or red that would make a Parisian looking beauty with gorgeous pale skin and shiny black hair glow on camera.

What a shame!

Her website was FULL of green and she had to resort to neutrals like black and grey when doing videos and those colors made her look 10 years older.

You can compare that to MY website color palette:

The bright colors are cherry picked to fit my complexion AND my brand spirit. Then I’ve added black and white which makes it easy for me to find shoes, jacket, cardigans,and handbags that fit my outfit and my brand. The colors look great and they are super easy to wear..

There are SO many online owners who have the exact same as problem as April.

Maybe that’s why they feel so icky promoting their website and never reach out for podcast interviews and guest posting: just because they HATE sending out their bio photos.

Maybe that’s why they’re stuck.

The point is:

Pick a range of website colors that is planned out in a way that makes it a no-brainer for you to find gorgeous clothes for photos and videos.

 

Your clothes and colors need to do 2 jobs:

 

  1. Communicate your brand message and work with your website colors.
  2. Make you look and feel gorgeous because they work for your complexion and
    your hair color.

I help women entrepreneurs with all of this by going deep into exactly colors are perfect for them during my color consultations, but I also have a quick fix for you:

How to find colors that make you look beautiful in just ONE MINUTE!

This super easy trick is an astonishingly simple way to bypass that whole:

  • I don’t know if I’m a Spring or a Summer or what that even means.
  • I have no idea what colors suit me.
  • I feel that I look old and drab.

Let me introduce:

Hilde’s COLOR SNAP Technique

Minutes from now you’ll finally know which colors make your skin, hair, and eyes glow like never before.

Simply watch my ONE MINUTE video and spend just ONE MINUTE doing the Color Snap Technique and you’ll know exactly which colors to wear.

  • Which colors make your eyes look dull and which make them glow.
  • Which colors emphasize your wrinkles or spots and which make your skin look clear and beautiful.
  • Which colors make your hair look fantastic.

 

Sign up for the quick video right HERE:

Is this what it’s like to be married to Tony?

Is this what it’s like to be married to Tony?

“Did you cut yourself shaving again honey?

OMG. You’ve got bloody cuts all over your chest!”

My Bodyguard aka husband just looked down and said:

“Yeah it’s the ice.

Tony made me do it.”

 

You see. He was taking his Tony Robbins morning routine very literally.

Every morning he would go for a jog in the dark winter morning all while shouting Tony’s incantations along the way:

“Every day in every way, I’m getting stronger, STRONGER, S T R O N G E R.”

High as a kite on endorphins and self-help, he would strip off and dive into the crazy cold North Sea.

This morning there was ice on the water but there was no way that was gonna stop HIM.

Just freaking DO IT.

He thought of Tony. Jumped in. Cracked the ice with his feet.

WOOAHH. I’m Superman!

The shock of the icy water was nothing compared to the numbing pain of realizing: “I’m surrounded by razor sharp ice and I can’t get out!”

He WAS able to get out but not without blood, tears, and a newfound realization that “Just Do It” can get really ugly.

Strangely enough it’s the same in online business – also when it comes to style.

Our coaches and gurus tell us to just get over our fears and Just Do It but honestly: Sometimes we fall flat on our faces because we’re not prepared.

My beautiful biz buddy, let’s call her Donna was devastated when she caught a glimpse of herself in the TV monitor in the studio.

“Who’s that fat old lady? Oh, no. I look like my mom!”

She was in the middle of being interviewed on national TV but forgot all about what she was going to say when she saw herself on the screen. Donna simply froze and uttered a few stupid sentences before they kicked her off the podium:

“OMG. I was a disaster and everyone will see me fail on national TV.”

Donna’s favorite blue dress that she had thought looked wonderful was SO ugly on camera. It amplified every single bulge on her body.

“OMG. I had no idea I had all that back fat! If only I had taken the time to prepare and get myself a dress that made me look beautiful.”

She had jumped into doing the TV interview but just like my husband she was now up to her neck in freezing water surrounded by ice daggers – or rather: she was being broadcast on national TV looking like a frumpy old mom instead of a successful business woman.

But how do you prepare your outfit for a TV appearance and do you actually need to?

Look, if you’re in online business then you WILL be doing all these outward facing marketing activities like Facebook Live, webinars, TV-shows, video podcast interviews, YouTube interviews, and TV shows.

The only way to nail them is to look so super confident that you can focus 100 % on delivering your message and not worry about your outfit. Then you have the added pleasure of having everyone compliment you on how gorgeous you look too.

It really pays to think ahead and learn what to wear at these events because your old dress or your work-from-home yoga pants just won’t cut it.

 

Most women are afraid of looking big and this is a real concern when there’s a camera involved since what they say is true: The camera adds 10 lbs.

The very best way to look slim and sleek on and off camera is to learn to dress for your body type.  The blouse that looks good on a small chested lady doesn’t work for a big chested one and vice-versa. Our bodies are all different and this means we all need different clothes.

It doesn’t have to be hard though.

I have created a quick mini-guide called The Instant Tummy Tuck and Booty Booster where I show you how to look 10 lbs lighter using fashion tricks alone.

You’ll learn the 3 most common mistakes women make when dressing their bodies starting with a warning about the Big Mac top:

Exactly like the infamous hamburger, this top is everywhere and everyone buys it – but all it does is ruin your figure.

Just sign up below and click the INSTANT SLIMMING button and you’re off to a slim looking future.

Entreprenurial Style Icon: Meet Bushra

Entreprenurial Style Icon: Meet Bushra

Welcome to a brand new series about the mesmerizing stars of online business who are captivating us with their show stopping combination of style and branding.

 

SUPER STAR STYLE ICON NO. 2:

 

Bushra Azhar

 

HER STYLISH BUSINESS:

 

Bushra is the unquestionable Internet Queen of Persuasion.

She smashed into the online world with a sass, crackle and pop a couple of years ago, and the web has still not recovered from the shock.

The Persuasion Revolution is where she teaches tiny businesses to make big bucks, and her courses have helped thousands of entrepreneurs kill it online.

 

HER UNIQUE STYLE QUIRK

 

Bushra is a master marketer and knows exactly how to craft a compelling brand and image.

She highlights her mind-blowing words in her visuals and her photos focus on her quirky but pretty face.

This strategy is perfect for a business owner who has grown her brand through webinars.

I bet she was surprised though, when she realized her die-hard fans didn’t only want her copy writing tips but also demanded to know where she bought her make-up.

 

 

Discussing the latest lipsticks from Mac is a wonderful way for Bushra to interact with her fans and create that intimate behind the scenes atmosphere she’s famous for.

Living in Saudi, she can’t walk around flaunting the latest fashions but she sure knows how to leverage her classical beautiful face with Sephora’s finest.

HER SECRET STYLE FORMULA:

 

Classic Beauty + Pee in Your Pants Funny = The One and Only Bushra

Imagine you go to a conference to listen to someone named Mrs. Azhar that you’ve never heard about before. She looks like an elegant successful business woman and apparently she’s also a respectable mom with two kids.

The minute she opens her mouth you’re blown away by her hilarious banter and astonishing tips on persuasion. This is not what you expect. The contrast is startling and she immediately takes up a unique spot in your head and heart as the One and Only Bushra.

 

HER STYLE SUPER POWER:

 

Bushra wears beautiful tops and dresses in exquisite jewel tones, and even edgy black pieces, but her clothes never take centre stage.

The leading lady is her gorgeous face and her side kick is her long, thick shiny hair.

Bushra said something important in a webinar about Facebook ads:

Show your face as much as possible so people get used to seeing you. Then they accept you, like you, and get ready to buy from you. Bushra is a master at showing her pretty face but she doesn’t bore us with that same old sweet smile and forgettable inspirational quotes.

She wakes you from your web surfing stupor by pulling faces in front of a wacky background. Her kooky photos are much more enticing than the usual boring stuff that says: Look how pretty and successful I am.

 

She creates these cheeky photos for surprising Facebook Ads that actually make you stop scrolling. You just can’t stop yourself from clicking to find out more about this crazy pretty lady you keep seeing everywhere.

 

WHY WE LOVE HER:

 

Bushra is disruptive. She knocks us right out of our socks with her humour and strong opinions. She’s the one who says out loud what we’re all thinking and it’s so freeing and refreshing to hang around with her.

Her Facebook group 60 second persuasion is just like a much-needed girl’s night out for over worked moms in desperate need of French wine and Belgian chocolate.

She represents one of the dualities of being a modern woman:

Yes, I can curse like a sailor but I also have eyebrows like a Hollywood star.

 

Life and business doesn’t have to be boring. We can all bring our nutty personalities into our work and have blast in our business.

That’s why we left the 9 to 5 isn’t it?

 

LOOK LIKE HER:

­­­­­­­

Bushra is the Queen of Webinars so let’s talk about her magic tricks.

 

Get some pretty lighting.

Light up your face by sitting in front of a window or placing lights right in front of you. They should ideally be at the same level as your face to wash away shadows and wrinkles. Play around with the placement of the lights to learn what works best.

 

Choose a background that suits your brand.

 

Bushra has a famous shower curtain in a wild design as a backdrop for her videos. It’s perfect for her funky brand but not so distractive that it takes the attention away from her face. She’s also been filming in a beautiful cream colored room that creates a luxurious atmosphere but is so neutral that Bushra and her message takes centre stage.

Should you use a crazy or a neutral background?

It depends on your brand and the message in the individual video, but I use this rule of thumb for myself:

Simple background if I want to highlight my style and clothes.

Bold and bright background if I want to evoke strong emotions and stop people scrolling and watch the video.

 

Easy make-up for webinars:

 

Make-up tends to disappear with lights and camera so you can wear much more than normal.

Foundation to even out your skin is a must for most of us.

Personally, I always wear powder on camera since the shine that makes you look young and fresh faced in everyday life just looks sweaty on camera.

 

Sparkly eyeshadow and even sun screen can look weird when hit by strong lights.

This is usually not a concern on a webinar but be aware of it for a photo shoot. (You don’t want to hire a photographer and end up with weird spots on your face because of light reflections.)

Bold beautiful lipstick ala Bushra is my favorite, but if you prefer a nude lip you can still add some neutral lip gloss or natural looking lipstick to add a bit of shine and polish.

 

Bushra always has gorgeous hair on her webinars and it truly is a trademark for her as it’s instantly recognizable.

Personally, I don’t have amazing hair but I do my best for webinars and videos.

I was frantically preparing for a webinar and making up new curse words trying to tame my frizzy curls when I suddenly realized: Nobody can see the back of my head, on video.

Yippie!

That sure made it easier. Another new trick I found is to do a quick fix with a curling iron instead of a complete wash and dry session.

 

Check your inbox or spam folder for a love letter from Hilde at Get Style Confidence.